Mobile Number Portability (MNP) in Japan

Mobile number portability created winners and losers in only two months – the main business challenge for Japanese operators is to avoid a price war. KDDI is the clear winner in the first round, DoCoMo suffers a setback, and SoftBank (which acquired Vodafone-Japan) did better than expected. Today we released the 23rd edition of our […]

SoftBank accounting adjustments – a Red Herring interview

SoftBank accounting adjustments Vodafone Japan turn around under SoftBank – Interview for Red Herring Helped RedHerring with an interview on the recent SoftBank accounting adjustment. The article is entitled “Softbank Falls on Lehman Cut” and appeared on the RedHerring website on August 28, 2006. Our company also recently advised a major global financial institution on […]

SoftBank rebrands Roppongi store from Vodafone red to SoftBank white/silver

SoftBank acquired Vodafone’s Japan operations and lost no time to rebrand the company Speed is one of SoftBank’s success factors On March 17, 2006 SoftBank announced the acquisition of Vodafone Japan with co-investment by Yahoo KK, sealing the end of Vodafone’s operations in Japan, and Vodafone’s exit from Japan. SoftBank did not lose a moment […]

YAHOO and Google’s mobile strategies

Japan is a couple of years ahead of Europe and US in mobile communications by most measures What are GOOGLE and YAHOO doing in Japan’s mobile sector? GOOGLE started mobile operations in Japan by partnering with KDDI (Japan’s No. 2 mobile operator with about 25 million mobile subscribers) to develop mobile search. YAHOO-Japan made a […]

SoftBank rebrands Vodafone Japan

Speed of the essence: SoftBank loses no time to turn around Vodafone-Japan Vodafone’s withdrawal also shows, that the values of cross-cultural management skills are often underestimated SoftBank rebrands Vodafone Japan: Saturday June 10, 2006 was the first time we saw SoftBank replacing the Vodafone brand in Japan – bringing a formal end to Europe’s largest […]

SoftBank turnaround program for Vodafone-Japan

SoftBank acquires Vodafone’s Japan operations, announces turnaround strategy SoftBank turnaround for Vodafone-Japan: Focus on customer service and increased investments SoftBank has acquired Vodafone-Japan (Vodafone KK) and will change the name to SoftBank Mobile. SoftBank‘s alliance with APPLE to develop iPod-mobile phones is the latest in a string of actions to take the former J-Phone back […]

Vodafone in Japan? A dramatic change of Vodafone’s mind?

“Vodafone K.K.’s Tsuda, 津田志郎, seeks growth in Japan, not sale” However, sale to SoftBank may be the way forward About one year ago, in an interview with Bloomberg (“Vodafone KK’s Tsuda seeks growth in Japan, not sale“), I mentioned that a sale of Vodafone’s Japan operations to Softbank might be the way Vodafone will go […]

Japan’s mobile operators’ profits

Overall Japanese mobile operators generate on the order of US$ 10 Billion/year in profits with a rising tendency. US$ 10 Billion/year profits attract three new entrants to Japan’s mobile markets (eMobile, YAHOO-BB and IP-mobile), mobile virtual operators, and attracted Vodafone to acquire J-Phone some time ago. DoCoMo’s domestic profits in particular have been continuously rising […]

Japan’s full 2005 cellphone subscriber data

Japan’s 2005 cellphone subscriber data show: Japan’s cellphone market continues to grow by more than 4.5 million subscriptions/year DoCoMo and KDDI are continuing their head-to-head race Since June 2005 Vodafone is consistently gaining customers again (but losing market share) Willcom’s turn-round is continuing, and Willcom is consistently gaining market share. Willcom is outperforming Vodafone as […]

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