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American Chamber of Commerce in Japan (ACCJ), Tokyo:
"The beauty of Japan's Galapagos Effect - and how to go beyond"
Speaker: Gerhard Fasol, in Tokyo Westin Hotel, July 12, 2010, 12:00-14:00
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ICA, Tokyo:
"A Snapshot of the Current Mobile Market and Opportunities in Japan"
Speaker: Gerhard Fasol, in Tokyo, June 17, 2010, 18:30

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Speaker: Gerhard Fasol, in Washington (DC), April 21, 2010,

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"Understanding Ludwig Boltzmann"
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"OneSeg: Mobile digital TV in Japan" (Report, pdf-file)

Summary

Digital terrestrial TV to mobile phones (mobile TV) started in Japan on April 1, 2006, and we expect mobile TV to grow rapidly into a major new media sector. Mobile TV allows to view television broadcasting always and everywhere. Mobile TV combines TV show broadcasts with news, information and commercial services via the internet in one handset, and therefore opens a new mobile commerce sector with many new opportunities. We expect the mobile TV sector to grow in to a vibrant new industry.
This report explains the user experience and the most important technical details of mobile TV as it is in commercial service in Japan now, and reports on user experience and trends.

Sample pages (strongly reduced size)

Sample pages

Table of Contents

  • Executive Summary: mobile TV
  • Digital mobile TV - overview
    Different types of mobile TV
    1-Seg broadcast vs streaming over IP
    Terminals for one seg mobile terrestrial digital TV, market penetration data for different terminal types (mobile phone, car navigation etc)
  • Digital mobile TV broadcast- "One Seg"
    Digital mobile TV
    Why 1-Seg? technology aspects
    Radio spectrum for digital mobile TV
    Split screen, different types of data broacast for one-seg
  • TV programming made specially for mobile TV
    description of first programs made specially for mobile TV
    Discussion
  • Digital mobile TV handsets
    Overview
    Cumulative number of mobile phones with digital terrestrial mobile TV (one seg) in Japan (graphics with number of mobile TV phones shipped between 2005-2008)
    Number of mobile phones with digital terrestrial mobile TV (one seg) shipped in Japan per month in Japan (graphics with number of mobile TV phones sold between 2005-2008 per month)
    Ratio of mobile phones with mobile TV as a fraction of all mobile phones shipped in Japan (graphics for 2005-2008 per month)
    SHARP's AQUOS phone
    Sony-Ericsson phone for KDDI
    E-Mobile's EM-ONE PDA terminal for HSDPA
  • How many hours per month to people watch mobile TV in Japan
    General overview discussion
    Composite of enquiries: how often do you watch mobile TV? (period 2006 - 2008)
    Average times of mobile TV viewing (period 2006 - 2008)
    Our estimation of how many hours per month Japanese people watch mobile TV
  • Digital mobile TV as a strategic tool for mobile operators
    Overview
    Operator strategies regarding mobile-TV (table showing operator strategies regarding terminals, handsets and content for Japan's major carriers: DoCoMo, KDDI/AU, SoftBank, Willcom, eMobile)
  • Data Broadcast and link to mobile internet
    Three alternative screen arrangement allow flexible connections
    Mobile digital TV and the internet
    Data broadcast and link to mobile internet
    Broadcase markup language
    TV vs data broadcast
    Data broadcast overview (schematics and demonstration of user experience)
  • AU's digital TV appli: functionality and user interface
    EZ-TV: Analog and digital TV
    Data processing menu (with demo)
    Membership for customer relationship management (CRM)
    Program schedule and information
    Image capture and movie recording
  • Business models for mobile TV
    Business models for mobile TV: table comparing broaccast, digital vs analog TV, mobaho satellite TV, streaming IP TV
  • Digital mobile TV and m-commerce
    Music recognition and purchase
    Music search and purchase
    Mobile TV and m-commerce (customer experience with demonstration and discussion)
  • Digital mobile TV vs analog TV
    Menu
    Image quality and user experience comparison: one-seg vs analog
    Comparing image quality and format: digital vs analog TV
  • Digital terrestrial TV for PCs and other terminals
    Schematics of different types of TV broadcast
    One seg to PC
    Nintendo DS
  • Mobaho: satellite TV for mobile terminals
    Mobaho, explanation, TV and radio
    Music Porter X - mobile phone
  • Mobile TV as part of Japan's TV industry
    One-seg as part of Japan's TV industry
    Japan's broadcasting markets - overview (graphics for market structure)
    Audience participation for the top TV chains (graphics with viewing statistics for 1999-2004)
  • Japan's advertising industry as a driver for TV
    Quantitative overview of Japan's advertising industry
  • DoCoMo's new mobile beeTV
    Overview of beeTV, shareholder structure, ownership, programs, fees
    program and channel overview
  • Unlicensed competition for mobile TV via the internet
    Example: Packet Radio
    Packet Radio - menu
    Packet Radio - user experience
  • Mobile TV: Summary

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