What is SoftBank? An analysis and research report
Version 20 of May 8, 2014
pdf file, approx. 121 pages, 47 Figures, 18 Photographs, 7 tables, 1.4 Mbyte
Lead author: Gerhard Fasol, works since 1984 with Japan’s telecommunications industries.
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SoftBank is no ordinary company, founder and Chairman Masayoshi Son is no ordinary leader. SoftBank is often misunderstood: our report gives an overview and analysis, based on detailed facts and data.
SoftBank started as a publishing and trading company, entered the ADSL fixed net broadband business, and entered the wireless communications business by acquiring Vodafone-Japan.
SoftBank overtook competitors NTT-Docomo and KDDI in terms of revenues, operating and net profit and market capitalization. With the acquisition of SPRINT SoftBank aims to become a top competitor in the USA telecommunications market, and with the major investment in Alibaba, it has a strong bridgehead in China. In Japan, group company Yahoo KK dominates search, while Google is No. 2.
With the acquisition of eAccess and Willcom, SoftBank has greatly increased market share in Japan’s mobile phone market.
The group has a 30 year business plan, and a 300 year vision, and aims to become one of the most important global companies.
This report analyses the SoftBank Group, corporate strategy, investments, acquisitions, financial results and market share data, particularly its current core wireless broadband business.
Table of Contents:
- Executive Summary
SoftBank “setting Japan’s telecom sector on fire”
- Masayoshi Son
- Softbank – 30 year vision and DNA for growth during the next 300 years
30 year vision
- The time-machine company, investments
overview of major investments, and investment results, ROI
Group structure, business segments
Willcom (bankruptcy administration)
Wireless City Planning
annual and quarterly sales,
operational and net profits,
- SoftBank Mobile
base station, deployment for different spectrum bands, repeaters and boosters
Market position: ARPU, market share, market share growth, the number portability battle
Positioning the new consumer brand
- Softbank, Yahoo BB and the DSL market
- Telegram market
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