Purchase and download:

• eMobile and eAccess

  eMobile started as Japan's newest and 5th mobile operator on March 31, 2007, and within the first 18 months achieved remarkable success focusing on HSPDA 3G data services at flat rates much lower than competitors, or not offered at all by competitors. This report analyses eMobile's market results and strategy.
  Version 2 of August 31, 2008
  approx. 67 pages, including approx. 15 Figures and 18 Photographs and 4 tables, pdf-format, 12 Mbyte
  [BUY and DOWNLOAD] Corporate license: US$ 2375| [info]|[Sample pages]
  Version 2 of August 31, 2008
  approx. 67 pages, including approx. 15 Figures and 18 Photographs and 4 tables, pdf-format, 12 Mbyte
  [BUY and DOWNLOAD] Single copy license: US$ 475| [info]|[Sample pages]

 

News

- "Will The iPhone Trigger A Turning Point In Japan's Mobile Phone Industry?", panel discussion by Tetsuzo Matsumoto, Senior Exec VP and Board Member of SOFTBANK MOBILE Corp., and Gerhard Fasol of Eurotechnology-Japan, at the Foreign Correspondents Club in Tokyo, Wednesday, August 13, 2008, 12:00-14:00

 

- watch the video clips of our CEO's interviews on CNBC

 

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"eMobile and eAccess" (Report, pdf-file)

Summary

eMobile is Japan's fifth mobile phone service provider starting on March 31, 2007 to provide high-speed 3G (wCDMA-HSDPA) data services and in due course nationwide data and voice services. With next generation base stations, planned WiMax offerings, and flat data plans, eMobile is a disruptive new player in Japan's almost US$ 100 Billion/year mobile services market.

Sample pages (strongly reduced size)

Sample pages

Table of Contents

• Executive Summary, Agenda (List of Contents)
• Dr. Sachio Semmoto
  
• eAccess and eMobile: Company structure and overview
  Structure
  Strategy
  Financials
  
• eAccess: fixed line broad band business (ADSL)
  
• eMobile
  Strategy
  Network
  Terminals
  Services
  Future plans
  
• eMobile: Competitive analysis and outlook
  Competitive landscape
  Pricing
  PHS
  
• WiMax
  
• Summary

Purchase and download:

• eMobile and eAccess

  eMobile started as Japan's newest and 5th mobile operator on March 31, 2007, and within the first 18 months achieved remarkable success focusing on HSPDA 3G data services at flat rates much lower than competitors, or not offered at all by competitors. This report analyses eMobile's market results and strategy.
  Version 2 of August 31, 2008
  approx. 67 pages, including approx. 15 Figures and 18 Photographs and 4 tables, pdf-format, 12 Mbyte
  [BUY and DOWNLOAD] Corporate license: US$ 2375| [info]|[Sample pages]
  Version 2 of August 31, 2008
  approx. 67 pages, including approx. 15 Figures and 18 Photographs and 4 tables, pdf-format, 12 Mbyte
  [BUY and DOWNLOAD] Single copy license: US$ 475| [info]|[Sample pages]