Pokemon Go – everybody loves Pikachu…

Pokemon Go is great – but will it bring another Nintendo boom as in 2009? or even exceed 2009? Google spin-out Niantic Labs’ augmented reality smartphone game booms to the top of charts Niantic Labs is specialized on augmented reality games. In a previous game, Ingress, players selected about 15 million memorable locations globally. Niantic […]

Burberry Japan: breaking up is hard to do

Burberry Japan pivots from successful partnership to direct business by Gerhard Fasol, All Rights Reserved. Sanyo Shokai pivots from Burberry to Mackintosh and other brands Burberry Japan pivots to direct business to solve Burberry’s “Japan Problem”: for the last approx. 50 years Burberry’s business in Japan was not Burberry’s business at all, but run under […]

Japan Perspectives for 2014: can Abenomics succeed? Can Japan grow again? Can Japan solve the population crisis?

Will Abenomics succeed? Stanford Economics Professor Takeo Hoshi thinks that there is a 10% chance that Abenomics will succeed to put Japan on a 2%-3% economic growth path, while the most likely outcome will be 1% economic growth. Read our notes of Professor Hoshi’s talk in detail here. Can Japanese companies globalize? “Globalization” of course […]

Scandinavian renewable energy conference in Tokyo

Was invited to attend the Scandinavian renewable energy conference in Tokyo. Topics covered: Electricity infrastructure, market and governance Electricity market reform in Japan Power of network and for green growth – learning from nordic experiences Nordic renewable energy sources Nordic solution for bio energy production Bioenergy from blue biomass Nordic way to increase efficiency of […]

Seen in a fashion store

Seen in a fashion store in San Francisco:

Sanrio licenses "Hello Kitty" to Diseno Textil SA (ZARA)

Diseno Textile SA (ZARA) entered Japan’s market earlier than H&M and can now collect some fruits from timing advantage: Diseno succeeded to obtain a license for Sanrio’s Hello Kitty character, and plans to market Hello Kitty branded goods. Will be interesting to see if H&M will do quid-pro-quo and seek to license other famous Japanese […]

Speech by Japan’s Chief-Cabinet Secretary Takeo Kawamura (河村建夫)

Japan’s Chief Cabinet Secretary Takeo Kawamura (河村建夫) gave a speech at the Foreign Correspondents Club on December 17th, 2008. Kawamura is born in Hagi (Kawaguchi-ken – a beautiful Castle Town in the west of Japan’s main island, which is also host to many famous potters). Kawaguchi was Education Minister in Prime Minister Aso’s cabinet. In […]

Modo Gakuen Cocoon Tower in Tokyo Shinjuku

Modo Gakuen Cocoon Tower in Tokyo Shinjuku Purpose: shared by three Universities and schools, and others 4 underground floors + 50 above ground floors building started: May 1, 2006 opened: October 15, 2008 Architects: Tange Associates Building company: Shimizu Copyright (c) 2013 ·Eurotechnology Japan KK All Rights Reserved

H&M success in Japan: green field market entry to Japan

H&M opened the first store in Japan in Tokyo-Ginza on September 13, 2008 Long queues in the first few days: 8000 shoppers/day H&M entered Japan‘s apparel market initially using a green field strategy, opening stores. On September 13, 2008, H&M opened the first store in Japan in Ginza, and is planning two more stores in […]

SuiPo – linking posters to mobile phones and IC cards

JR-East introduced SuiPo (Suica Poster). People who want to participate need to register and link their plastic SUICA card, or their mobile SUICA (wallet phone with installed SUICA application) with a registered mobile or PC email address. Whenever a registered participants touches the SUICA reader/writer on the side of a poster, links to a campaign […]

50 years EU celebration in Tokyo

Today was the 50th anniversary of the treaty of Rome which was at the beginning of the European Union. In Tokyo we had a big party at the top of Roppongi Hills – 52nd floor. Here are some pictures… Copyright·©2013 ·Eurotechnology Japan KK·All Rights Reserved·

Green Tokyo Tower on St. Patrick’s Day

Tokyo Tower was illuminated in green color on St Patrick’s Day – (when I took these photographs a Japanese policeman guarding the Russian Embassy nearby asked me if Tokyo Tower from now on will always be green – so I explained St. Patrick’s Day to the Japanese policeman): I took these photographs standing close to […]

Human vending machine in Tokyo

Catching attention on the world’s most busy crossing: Shibuya Hachiko Creative marketing in Tokyo Shibuya Hachiko square (in Japan usually called “scramble”) is certainly among one of the world’s most busy street crossing, and therefore also one of the places in the world with the highest density of advertising and marketing efforts, certainly on a […]

Ikea reenters Japan after 32 years: IKEA’s first try to enter Japan in 1974 failed for IKEA. Now second try in 2006 – a full 32 years later

IKEA enters Japan for the second time, 32 years after the first entry to Japan. Ikea reenters Japan: IKEA created a joint venture in Japan in 1974 and abandoned it in 1986 – this company still flourishes, but IKEA withdrew from Japan… Ikea reenters Japan: Today, Monday April 24, 2006 at 7:30am, IKEA invited about […]

3 hours in … Kamakura (Wallstreet Journal)

(unedited original manuscript of an article printed in the Wallstreet Journal). Guest guide Gerhard Fasol takes you to his favorite town in Japan. Your Guide: Gerhard Fasol, Founder and CEO of Eurotechnology Japan KK, a group of hands-on Japan experts, who build and expand the Japan business for US and EU high-tech companies and vice-versa. […]

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