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SuiPo – linking posters to mobile phones and IC cards

JR-East introduced SuiPo (Suica Poster).

People who want to participate need to register and link their plastic SUICA card, or their mobile SUICA (wallet phone with installed SUICA application) with a registered mobile or PC email address.

Whenever a registered participants touches the SUICA reader/writer on the side of a poster, links to a campaign homepage, coupons, event announcements or other information is sent to the registered PC or mobile phone email address.

The SuiPo system puts interactivity into posters and allows the advertiser to build an opt-in data base of interested people and to interact with them.

SuiPo = SuicaPoster: linking mobile phones and smartphones to posters for interactive advertising
SuiPo = SuicaPoster: linking mobile phones and smartphones to posters for interactive advertising

More about SUICA: Download our SUICA report

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