Mobile payments: 10 years to reinvent the wheel?

Mobile payments for train travel was demonstrated in Tokyo in 2003, but has not reached London yet Mobile payments: Tokyo (mobile SUICA) vs. London (OYSTER) Mobile payments are big: Reuters estimates that the mobile payment market will be about US$ 1000 Billion by 2016, and in Japan just a single railway line achieves already now […]

SuiPo – linking posters to mobile phones and IC cards

JR-East introduced SuiPo (Suica Poster). People who want to participate need to register and link their plastic SUICA card, or their mobile SUICA (wallet phone with installed SUICA application) with a registered mobile or PC email address. Whenever a registered participants touches the SUICA reader/writer on the side of a poster, links to a campaign […]

PASMO: IC cards for transport

On Sunday, March 18, 2007, about 100 transportation companies in the Tokyo region switched to the near-field electronic money and payment system PASMO. Electronic money is a new battle field which JR-East pioneered with SUICA. Seven & I is still to throw it’s weight into the battle – read about today’s status of the electronic […]

Mickey mouse and Disneychannel use QR-Codes

Disneychannel places advertisements with huge QR-code on Tokyo’s roofs. People passing by point their mobile phones at Mickey’s QR-code, and the mobile phone takes them to Disneychannel’s mobile site. QR codes were developed in the 1990s by Toyota affiliate Denso-Wave to manage car parts – today they are by far the best way to link […]

European Central Bank (ECB) uses QR-codes

QR codes were developed in the 1990s to manage car parts – today they are by far the best way to link mobile phones to almost anything. In many applications QR codes are cheaper, easier, more flexible and more secure than RFID and NFC. The European Central Bank (based in Frankfurt) manages the EURO, is […]

NFC prepaid fare cards are Nikkei Marketing Journals most popular product of the year 2006

Annual Nikkei Marketing Journal (NMJ) ranking list of most successful products NFC prepaid fare cards ranked near the top of most popular products for 2006 Every year Nikkei Marketing Journal publishes a ranking list of the most successful products of the past year in the form Sumo wrestling results are traditionally displayed: there is a […]

PASMO: IC cards for transport

On March 18, 2007, more than 100 transportation companies (26 railway companies and 75 bus companies) – moving 30 million people of the Tokyo region – will switch to the IC card ticketing and e-cash system named “PASMO”. PASMO will interoperate and partially compete with SUICA. Preparations go back more than 20 years, when Japan’s […]

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