Annual Nikkei Marketing Journal (NMJ) ranking list of most successful products
NFC prepaid fare cards ranked near the top of most popular products for 2006
Every year Nikkei Marketing Journal publishes a ranking list of the most successful products of the past year in the form Sumo wrestling results are traditionally displayed: there is a Western side and an Eastern side, winners at the top are displayed in much larger print than also rans at the bottom as in Sumo rankings.
IC tickets are the “Ooseki” (second place) winners on the Eastern side of the Sumo ranking of hit products for 2006.
On March 18, 2007, more than 100 transportation companies of the Tokyo region including 25 train operators which serve a population of around 30 million will introduce PASMO IC-Tickets. Introduction of PASMO will increase market share for IC-tickets and ecash in Japan – and globally.
Read more in the latest edition of our Suica and RFID-Ticket report.
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