Mobile payment Japan, e-money and mobile credit report

Similar to Apple Pay – 10 years earlier…

https://www.cnbc.com/video/2014/09/16/why-apple-pay-isnt-as-revolutionary-as-it-seems.html

Version 26 of May 12, 2014
pdf file, approx. 201 pages, 44 Figures, 106 Photos, 7 Tables, 5.7 Mbyte

Lead author: Gerhard Fasol, works since 1984 with Japan’s technology industries.
Most major credit card companies, many telecom operators, and students at globally famous business schools have purchased copies (licenses) of this report.

Learn how the mobile payments industry works in Japan, and how it’s the background for Apple Pay – 10 years earlier.

Buy and download – Mobile payment Japan, e-money and mobile credit report:

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Summary – Mobile payment Japan, e-money and mobile credit report:

Electronic money (e-money) and mobile payments started in Japan 1999 – about 10 years ago, and are growing exponentially. Both mobile payments and e-money are substantial parts of Japan’s economy today, and a substantial part of payment transactions and money in circulation are e-money including mobile phone based e-money.
This report includes a large number of statistics and usage data and projections out for growth expected for the next years. The report explains case studies and business models, which are successful in Japan and which can also be applied to other markets elsewhere in the world. The present report gives a comprehensive overview of the variety of mobile payment services in operation in Japan, explains in detail how several proven mobile payment systems work, and explains the trends for mobile payments, transactions and mobile credit. The report describes the fundamental shift of paradigm occuring in the wireless communication industry and driven from Japan. This report includes descriptions of the newest electronic money systems, including SUICA, PASMO, Nanaco, VISA-Touch, WAON and more.

many major semiconductor electronics companies have purchased one or more copies of this report! We produced the first version for the steering committee meeting of the Mobile Payment Forum in Tokyo in 2005, which our company co-organized.

Table of Contents – Mobile payment Japan, e-money and mobile credit report:

• Executive Summary: Mobile Payment and keitai credit – disruptive innovation
• Mobile payments and keitai credit
  Market dynamics
  The competitive landscape for e-money, mobile payments, and keitai credit in Japan (chart)
  Prepaid ecash
  Postpaid keitai credit
  Wallet phones create a new layer in the credit business landscape (incl chart)
• Mobile payments and keitai credit as disruptive innovation
• Mobile payments as aew business models for the mobile communications industry
  Why are new business models needed for mobile communications?
• DoCoMo’s invstment in credit card companies: building new business models
  DoCoMos investment in credit card companies
  Credit card payments are a much bigger market than mobile communications (graphic comparing Japans mobile communications market with Japans credit card payment market since 1990 with projection to 2010)
  Japans credit card payment and cash advance market (pie chart showing market shares of credit card companies)
  DoCoMos investment in credit card companies: implications
  Overview of DoCoMos recent strategic investments beyond the wireless communications field
• DoCoMo’s new iD credit brand
  Overview
  iD – trends and significance
  iD POS terminal including usage estimations
  POS terminal for iD
  ATM in convenience store with iD and Edy/Felica terminal
  Felia reader for bank ATM
• DoCoMo’s strategy
  iD – strategy
• DCMX Credit Card brand
  Overview
  branding strategy and introduction campaign
  trends and risks
  DCMX on the i-mode menu
• KDDI The Card
  Overview
  KDDI The Card and Quicpay
  KDDI money program
• SoftBank Card
  Overview
• QuicPay and the mobile payment promotion forum
  QuicPay Overview
  The mobile payment promotion forum: overview, purpose and history, list of stearing committee member companies, list of founding members, list of companies
  considering to join
  QuicPay prototype (2004)
  QuicPay demonstration (2005) purchasing music online
  QuicPay market introduction campaign and marketing message
• SmartPlus and Visa-Touch
  SmartPlus Overview
  Visa Touch Overview and usage numbers
• e-money in Japan
  Japan’s major e-cash systems
  Why electronic cash?
  National introduction of ecash
  Ecash is private business in Japan
  Requirements for electronic cash
  Legal situation and legal basis of ecash in Japan
  Ecash replacing coins in Japan, overview of coin circulation in Japan
• EDY Electronic Cash
  What does the name Edy mean?
  Edy overview
  Edy timeline and history
  Edy in FeliCa wallet phones: demonstration of basic functions – checking the balance, paying
  Cash register (POS) with Edy reader/writer
  Edy charger: loading cash into Edy
  Usage statistics: number of Edy cards issued (2001-2005, with projection to 2010)
  Usage statistics: number of Edy transactions per month (2001-2005, with projection to 2010)
  Usage statistics: number of Edy transactions per card and per month (2001-2005, with projection to 2010)
• Rakuten Edy KK (formerly BitWallet KK)
  Company outline
  Shareholders and equity ratios
• Electronic cash at retailers – Seven-Eleven: Nanaco
  Outline
  JAVA application version for mobile phones and mobile payment
  main menu of electronic money JAVA application
  Comparing card and mobile phone version for electronic money
  Marketing message at introduction
  POS
  Customer relationship management (CRM)
  Nanaco: main characteristics
• Electronic cash at retailers – Aeon Group: WAON
  Outline
  Marketing WAON
  Kids’ WAON
  Why does AEON issue WAON
• Tokyo-Mitsubishi mobile banking and link to Edy
  Mobile banking and transactions
  Tokyo-Mitsubishi mobile banking, with demonstrations of content and basic functionalities and user experience
  Edy and mobile banking, with demonstrations of content and basic functionalities and user experience: transfering cash from the bank account to Edy on the mobile phone
  Edy and mobile banking: viewing the transaction record (user experience)
  Mobile consumer banking and ecash
• i-Mode and mobile FeliCa wallet phone examples
  AM/PM convenience stores
  Payment with Edy and wallet phone at the point of sale (POS)
  Customer relationship management with FeliCa wallet phones
  Customer Club experience via FelIca wallet phone (mobile CRM)
  Ticket Pia
  Electronic mobile event tickets
• Edy and mobile Felica wallet phone partner: All Nippon Airlines ANA
  Customer relationship management (CRM) and mileage club for Edy and wallet phones
  JAL – Japan Airlines
• FeliCa and Mifare
  Overview and system description
  Felica chip and NFC antenna
  Felica and Mifare (example: London’s Oyster card)
  SONY and NXP joint venture
• FeliCa Wallet phones: What are wallet phones and why
  How many wallet phones are there in Japan? (graphics for DoCoMo wallet phones, and all operators, data for 2004-2007 with projection to 2011)
  Wallet phone system overview
  Overview
  Example: P506iC (introduced on July 10, 2004)
  i-Mode Felica transaction partners
  Why wallet phones, what are wallet phones
  DoCoMo i-Mode Felica wallet phone description
  Schematic overview of the i-Mode Felica System
  Why wallet phone
  Trends of mobile communications, phases of development
  Mobile phone – stages of development
  Implications for the mobile carrier
• Business models and the FeliCa/mobile FeliCa ecosystem
  Overview
  Business models and the FeliCa/mobile FeliCa ecosystem
  Graphical view of the ecosystem, including a schematic presentation of revenues for DoCoMo and the key players
• Japan’s mobile internet as a platform for mobile payments
  Mobile payments today in Japan
  The i-Mode Ecosystem
  Mobile internet penetrates Japan (graphics showing mobile internet subscriber numbers for 1999-2005)
  Todays 3G i-Mode in a nutshell: users pay for content
• M-commerce, mobile payments and mobile transactions
  Japans mobile internet supports a range of m-commerce and m-transactions
  Mobile mail order, e-commerce and m-commerce (market size estimations: 1998-2010)
• Payment for mobile content: mobile music
  Overview of mobile music market
• Mail order via mobile internet: Online purchasing, mobile shopping malls
  Online purchases by mobile phone
  Examples of most effective mobile commerce
  Commerce features unique to mobile phones
  M-commerce: shopping by mobile phone
  Examples of mobile phone online bookstores
  Examples of mobile phone online music stores
  Mobile shopping mall
  Event tickets by mobile phone, example of leading mobile store
  Selling flowers by mobil phone
• Mobile auctions
  Overview
  AU auctions via mobile phone
  AU auctions
• DoCoMos Auction strategy: strategic investment in online and mobile auctions
  Overview
• KDDI/AU’s mcommerce initiatives
  Overview
  AU shopping and auction menu
  AU shopping
  Au auctions via mobile phone
  AU records and EZ music store
  AU style
• Phones as train tickets: SUICA
  Overview
  Mobile SUICA
  SUICA users: (graphics for 2001-2007 with projections to 2008,
  number of SUICA cards, number of monthly train passes vs prepaid fare cards, number of combined SUICA and credit cards)
  SUICA as ecash in competition to Edy
• Reserving and paying with mobile phone for train travel: example – ExpressCard
  Overview of the ExpressCard
  Table of key data, market size, usage characteristics, and sales volume estimation
  ExpressCard mobile selling system description
  Seat reservation and purchase via PC internet site
  Seat reservation and purchase via mobile phone, screen image of top menu
  Mobile reservation, and purchase site, login screen image and description
  Researvation and purchase sequence, screen images
  Paper ticket issue of tickets purchased by mobile phone
  Estimation of market size
• Comparing mobile transport payment in London and Tokyo: why does it take Transport for London at least 10 years to reinvent the mobile payment wheel?
  Comparing Oyster and Suica
• Reserving and paying with mobile phone for train travel: example – Odakyu romance car club
  Overview of the Odakyu romance car club
  Mobile reservation, and purchase site, login screen image and description
  Researvation and purchase sequence, screen images
  Summary
• PASMO
  Overview: PASMO
  Marketing
• Bar codes and QR codes to pay bills
  QR codes for paying bills at a convenience store
  Paying bills by mobile phone
  Mobile bill paying system
• DoCoMo coin
  Overview of DoCoMo coin system
• Summary: Mobile payment, e-money and keitai credit

Buy and download – Mobile payment Japan, e-money and mobile credit report:

[BUY corporate license for current version: US$ 4750]
[BUY corporate subscription (monthly payments: US$ 2375]

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