PASMO: IC cards for transport

On Sunday, March 18, 2007, about 100 transportation companies in the Tokyo region switched to the near-field electronic money and payment system PASMO. Electronic money is a new battle field which JR-East pioneered with SUICA. Seven & I is still to throw it’s weight into the battle – read about today’s status of the electronic money marketplace in our “Mobile Payment and Keitai Credit” report.

A new multi-billion dollar power? Here is the character for PASMO: with an antenna on the hat, a pocket on the chest to store PASMO away, and wheels on the shoes, and in cherry-blossom pink… Does this cherry-blossom-pink guy look like he represents a new US$ multi-billion economic power?

PASMO - near field smart card for fare payment in Tokyo region
PASMO – near field smart card for fare payment in Tokyo region – started Sunday, March 18, 2007 and exceeded all expectations

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