Japan media analysis report: TV, newspapers advertising, internet, mobile

14th edition of August 26, 2015
pdf file, approx. 208 pages, 25 Figures, 63 Photos, 21 Tables, 6 Mbyte

Lead author: Gerhard Fasol, works since 1984 with Japan’s technology industries.

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Summary – Japan media analysis report:

This report gives a comprehensive overview and analysis of Japan’s US$ 350 billion media industry, including newspapers, TV, manga, characters, anime, and advertising markets.
Japan is the world’s second largest media market, and Japan drives innovation in many areas – for example in mobile digital TV.
Japan continues to create new trends and many new entertainment and art forms are created in Japan: Karaoke was invented in Japan, and more recently “keitai novels” novels and literature written on mobile phones for mobile phones.
This report presents an overview and analysis of most areas of Japan’s vast and very innovative media sector, as well as introducing keitai novels and other inventions from Japan.

Table of Contents – Japan media analysis report:

• Executive Summary: Japan’s Media
• Japan’s Media: overview and trends
  Japan’s Media: overview (graphics of market size for different segments of Japan’s media markets)
  Media landscape overview
  Recent trends
• Innovation and disruption of Japan’s media industries
  LINE – “the leading provider of sticker-based communications”
  LINE revenues
  Disney Tsumu Tsumu
• Advertising, agencies and creative
  Graphics showing segmentation of Japan’s advertising industry
  Japan’s advertising companies (Graphics of top 20 advertising agencies)
  Dentsu (financial data, company profile, global ranking, Aegis and other recent acquisitions)
  How big is Dentsu? Financials
  Hakuhodo DY (financial data, company profile)
  Asatsu DK (financial data, company profile)
  Recruit
  Dentsu and Recruit: Company profiles, and annual revenue, operating profits and net profits
  Recruit Hot Pepper, business model demonstration and analysis
  CyberAgent Inc, company profile, financials, overview, games
  Comparing agencies: comparing Dentsu vs Hakuhodo vs Recruit vs CyberAgent
• Japan’s news agencies
  Kyodo (characterization, profile, history)
  Jiji Press (characterization, profile, history)
• Newspapers
  Japans newspaper markets
  Newspaper circulation, penetration (tables)
  Comparing newspaper circulation for Japan and UK for top ranking newspapers (table)
  Market size, newspaper segment size, (graphics with income data)
  Advertising market size for the top media groups (advertising budget information for TV, newspapers, magazines, and radio)
  Newspaper distribution model with examples
  Japan’s five national newspapers – profiles: Yomiuri Shinbun, Mainichi Shinbun, Asahi Shinbun, Nihon Keizai Shinbun (Nikkei), and Sankei
  Nihon Keizai Shinbun (NIKKEI) and the Financial Times acquisition
• Magazines
  Japans magazine market
  Images of distribution channels: convenience stores, book stores
  Circulation data for several top selling magzines
  Comparing circulation of top five Japanese business magazines with top ranking US business magazines
  Manga, with examples, demonstrations, quantitative circulation data
• TV and radio
  Markets and industry overview, figures showing TV industry structure and landscape
  Market size and segmentation
  TV landscape with graphics
  Financial results of Japan’s TV media groups: annual revenues, annual operating income, annual net income and annual operating margins (graphics)
  Viewer numbers for the top six TV networks
  Fuji TV and TBS TV headquarters
  Recent M&A and takeover issues, and resulting restructuring
  Profils of the top six national TV networks with financial data and ownership
  NHK
  Fuji Television Network and Fuji Media Holdings (including discussion of the effect of the Livedoor takeover battle)
  Nippon Television Network Corporation
  Tokyo Broadcasting System TBS (including discussion of Rakuten takeover battle and resulting restructuring)
  TV Asahi
  TV Tokyo Corporation
• Cable TV
  Cable industry size (graphics)
• Satellite TV: BC and CS
  Cable industry size (graphics)
• Digital terrestrial mobile TV (1seg)
  Cable industry size
• Radio
  Size of AM and FM radio industry (figure)
  Structure of Japan’s radio industry (table)
  unlicensed Packet Radio via mobile phone IP connection
• Japan’s telecom industry
  Landscape schematics
• Manga, Animation and characters
  Manga books, periodicals and animation (market segmentation data)
  Character goods market (graphics)
  Popularity of top characters
• Japans movie industry
  data for movies, video rental and video sales
• Music and Mobile music
  Music and mobile music market size
• Karaoke
  Karaoke overview
  Market statistics
• Games
  Graphics of game market landscape
• Japan’s media markets: Summary

Buy and download – Japan media analysis report:

[BUY corporate license: US$ 4750]
[BUY corporate subscription: US$ 2375/month (monthly payments)]

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