Japan is the pioneer of mobile music
Ringing tones and mobile music are pioneered in Japan
Put until mid-2004, cumulatively KDDI (Japan’s No. 2 mobile operator) sold more “chaku-uta” mobile music song clips in Japan alone than Apple sold music via iTunes globally.
This fact shows both the power of mobile music, and also the size of Japan’s mobile markets in terms of cash sales.
KDDI/AU reports 3 million Chaku-uta-full (full song) downloads since it’s start on November 19, 2004:

More in our “Mobile Music Japan” report.
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