Mobile music Japan (12th edition) – the pioneer days of 2006

Mobile music originated in Japan with ringtones, chaku-uta and chaku-uta full

12th edition of May 15, 2006 (the pioneer days of 2006)

approx. 177 pages, 27 Figures, 111 Photos, 10 Tables, pdf-format, 14 Mbyte

Buy this report to understand the pioneering developments of mobile music, as it originated in Japan, prior art.

Buy and download – “Mobile Music Japan – The pioneer days” Report (12th edition of May 15, 2006):

[BUY corporate license: US$ 2375]
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This is the 2006 version of our Mobile Music Japan report which documents the pioneer days of mobile music in Japan. Until about mid-2004, Chaku-Uta downloads by Japan’s second largest mobile operator, KDDI, exceeded global music sales on Apple’s iTunes store. Buy this report if you need a review of the status of Japan’s mobile music industry in 2006. We are currently updating this report – if you need an up-to-date analysis of Japan’s music market and mobile music market please contact us, we will publish an up-to-date report shortly.

Music’s business model is shifted from CDROM sales to a complex model of mobile music sales to mobile phones, online downloads, streaming services, concert and fan goods sales, and this shift started in Japan and has been driven forward in Japan. This best-selling report gives a comprehensive overview and analysis of Japan’s mobile music business and it’s trends.

Japan is the second largest music market globally, and Japan is driving the development of mobile music: the coming paradigm shift of the music industry. Polyphonic ringtones were pioneered in Japan on i-Mode, and today mobile music in Japan represents a new Billion Dollar per year. i-Tunes Music Shop in Japan has pulled global attention on the Japanese music market – and our report explains the facts in pictures, tables, graphics and text.

Our report describes the development, structure and trends of the mobile music market in Japan. The report also presents several of th mobile music market participants, and presents market data and quantitative estimations for the music market size and trends in Japan.

Our market reports and earlier versions of the present report have been purchased by major global telecom carriers and equipment manufacturers from US, EU and Japan, investment bankers, equipment manufacturers, service providers, University students and professors and many professionals from all over the world. The Government of Finland has engaged us to advise on the research funding strategy for mobile services, and the Harvard Business School (HBS) is using one of our reports for research and teaching.

Mobile Music Japan report – Table of Contents

  • Executive Summary: mobile music in Japan Introduction
  • Japan music markets overall
    • Characteristics of Jpaans music markets and trends
    • Mobile music compared to total music market
    • Ranking of Japans record major labels (figure: ranking of top labels by sales, data for 2002 and 2003)
    • Mobile music compared to network music markets (figure: mobile music, MIDI music, online music sales for 2001-2004)
  • Market size for mobile music in Japan
    • Mobile music market size (data for ringtones, trutones, chaku-uta, chaku-uta full for 1999-2003, with projections to 2007)
    • Mobile music data for mobile music, MIDI music and online, internet music downloads for 2001-2004
    • Royalties for polyphonic ringtones (data for 1999-2003)
    • Market size for polyphonic ringtones (estimated data for 1999-2003)
    • Comment on the size of the mobile music market in Japan
    • Japan global market share for mobile music
  • Internet music downloads vs mobile music
    • Internet music downloads vs mobile music in Japan (table shows data for different market segments: download numbers, trend, and approx market size in 2005)
    • Mobile music data for mobile music, MIDI music and online, internet music downloads for 2001-2004
    • Chaku uta (true tone) vs internet music downloads (official data – number of song or album downloads – for 2005), and initial data for i-tunes music shop (August 2005)
    • Market size in yen: Chaku uta (true tone) vs internet music downloads (official data – sales of song or albums – for 2005), and initial data for i-tunes music shop (August 2005)
    • Market size in yen: mobile content, recorded music (CDROMs, DVDs etc), music videos, network Karaoke (data for 2000-2004 with extrapolation to 2007)
  • Internet music downloads
    • Internet music downloads vs mobile music in Japan (table shows data for different market segments: download numbers, trend, and approx market size in 2005)
    • Discussion and comments
    • Characterization of market participants (leading download services, including new entrants)
    • Mora
  • Apple i-Pod and i-Tunes
    • i-Pod and i-Tunes: market size, pricing, competitive landscape, trends, general comments
    • i-Tunes music store
    • Apple i-Pod market shares (quantitative)
    • Prepaid cards
    • Hard disk drives
    • i-Pod versus Sony playstation PSP
    • PSP: key specs, UMD (Universal media disk), music and video characteristics
  • Pod-Casting in Japan
    • Comments
    • List and characterisization of some typical pod-casting services / programs in Japan
  • Mobile music in Japan as a new eco-system
    • Mobile music – introduction
    • Mobile music as an eco-system
    • The innovative nature of mobile music in Japan
  • Development stages of mobile music in Japan
    • Development stages of mobile music in Japan (time line of developments)
    • The progression of mobile music (table)
  • Polyphonic ringtones (Chaku-melo) versus songs (Chaku-Uta)
    • Ringtones vs chaku-uta songs
    • Ringtones vs chaku-uta songs (table)
    • Polyphonic ringtones (Chaku-melo) versus songs (Chaku-Uta)
    • Royalties and licensing for ringtones
    • Key market players, Karoke (figure: Karaoke sales data for 1998-2003)
  • Karaoke and polyphonic ringtones – market players
    • Polyphonic ring tones, key market players
    • Karaoke: explanation, background and comments
    • What is Karaoke and who invented it?
    • Karaoke market size (data for 1998 – 2003, Karaoke Bars and Karaoke Boxes)
    • Karaoke boxes
    • Linking Karaoke and mobile phones, ecash, Edy, FeliCa, wallet phones
    • Ringtones and Karaoke
    • Karaoke and mobile phones
  • Polyphonic ringtones (Chaku-Melo), key applications, markets and trends
    • Chaku melo market trends
    • Chaku melo, ringtone roalty volume (data for 1999-2003)
    • Chaku melo, ringtone market size (data for 1999-2003)
    • Mobile music market size (data for 1999-2003, with projection to 2006/2007)
  • Polyphonic ringtones (Chaku-Melo) vs songs (chaku uta)
    • Ring tones vs chaku uta songs, discussion and table
    • Royalties and licensing for ringtones (= chaku melo)
  • Music: from Chaku-Melo to Chaku-Uta and full songs
    • 3G to revolutionize music distribution
    • 3G to revolutionize music distribution: trends
    • Chaku-uta downloads on KDDI/AU
    • Full songs on KDDI/AU from 2005
  • Chaku-Uta versus i-Tunes: statistics and implications
    • Chaku-uta vs Apple i-Tunes downloads
    • Chaku-uta, Chaku uta full vs Apple i-Tunes in Europe, globally and in Japan (figure comparing download data for 2003-2005, and projections to 2007)
    • Implications
  • “Chaku-Uta Full”
    • Description, overview, analysis
    • Chaku-uta Full top menu, user interface
    • Segmentation, music types, menu categories
    • J-pop menu
    • Top three chaku uta full sites
    • Handset user interface
    • KDDI/AU chaku uta full, song ranking (for Nov 19, 2004 – June 11, 2005) and comments
  • JAVA applications – i-Appli
    • Types of JAVA applications for music
    • Example: “Dance Dance Revolution” (“DDR or D. D. R.”) by Konami
    • DoCoMo i-Mode partner Konami and Konami Networks
  • “EZ.FM on air check appli”
    • Introduction, description, discussion
    • Site menu
    • JAVA appli user interface
    • Usage demonstration and functionality
    • Music recognition and music data base applications
  • Mobile music as a competitive advantage for KDDI/AU
    • Music distribution via EZweb, the official menu, discussion
    • EZweb: the official menu, discussion
    • Music distribution via EZweb, AU-records and EZ music store
  • Music distribution and marketing via EZchannel
    • Introduction, top menu
    • What is EZchannel?
    • EZchannel program guide menu
    • Sample listing of three subscribed and stored EZchannels in user handset
    • Example for music distribution via EZchannel: “Chaku uta ranking channel”
  • The i-Mode eco-System
    • The i-mode eco-system
    • The i-mode eco-system for music (schematic figure)
    • Todays 3G i-mode in a nut-shell (overview of the user perspective)
    • The i-mode user experience 2004/2005 – navigating the menu (with timing estimations)
    • The i-mode user experience 2004/2005: top menu for FOMA (listing)
    • The i-mode user experience 2004/2005: the i-menu (using Macromedia Flash) (listing and explanation)
    • The i-mode user experience 2004/2005: the i-mode top menulist (highlighting music sections)
  • Mobile music on i-mode
    • Music on the i-mode official menu list, discussion and explanations
  • The chaku-melody (ringtone) sub-menu on i-mode
    • The top of the ringtone i-mode section (J-POP, top positions and ranking)
    • The J-POP section of the i-mode ringtone section
    • Discussion of the top ranked sites of the J-POP section of the ringtone (chaku-melody) devision
  • The chaku-uta (song) sub-menu on i-mode
    • The Chaku-Uta portal section (top positions and ranking)
    • The Chaku-Uta portal section (J-POP division: top positions and lower ranks)
    • Discussions of rankings and top site on the Chaku-Uta portal section (J-POP division)
    • Reasons and discussions for the difference in ranking for Chaku-melo and Chaku-uta
  • Music sales and music information on i-mode
    • Music / movies and show business portal section (top level positions and ranking)
    • Reasons and discussions for ranking
    • Online purchases by mobile phone
    • Commerce features unique to mobile phones
    • M-Commerce for music
    • Tower record mobile music store
    • Selling music event tickets via mobile phone
  • Music playing on handsets
    • Music players
    • MPEG Music player for i-motion and chaku-uta
    • Player for chaku-melody (ringtones) (functionality and equalizer function)
  • Packet radio to mobile phones
    • What is packet radio
    • Broad casting
    • Packet radio top menu and program schedule
    • Description of channels 1 to 5
    • Packet radio trends
  • DoCoMo “Melody Call”
  • DoCoMo “Melody Call” – creating a totally new market for music
    • Mobile phone handsets for mobile music
  • Handsets for mobile music
    • KDDI: music sells phones
    • DoCoMo “Music PORTER” by Mitsubishi
    • Vodafone “Music” concept model
    • Matsushita / Panasonic concept model “Beyond 3G”
    • Hard disks for mobile phones
  • Overview of Japans telecom markets as relevant for mobile music
    • Japan telecommunications landscape (schematic showing transactions and major players as of July 29, 2005)
    • Competition in the mobile phone market in Japan (figure showing subscriber numbers and macro trends for the period 1998 – 2005 with projections)
    • Competition in the mobile internet market in Japan (figure showing subscriber numbers and macro trends for the period 1999-2005 with projections)
  • Mobile music in Japan: Summary

Buy and download – Mobile Music Japan Report (12th edition of May 15, 2006:

This is the 2006 version of our Mobile Music Japan report which documents the pioneer days of mobile music in Japan. Until about mid-2004, Chaku-Uta downloads by Japan’s second largest mobile operator, KDDI, exceeded global music sales on Apple’s iTunes store. Buy this report if you need a review of the status of Japan’s mobile music industry in 2006. We are currently updating this report – if you need an up-to-date analysis of Japan’s music market and mobile music market please contact us, we will publish an up-to-date report shortly.

[BUY corporate license: US$ 2375]
Phone Orders
FAX orders
[Name your price:] in case none of our prices for single copy or subscription licenses fits your needs, please let us know your needs so that we can try to work out a pricing solution together: Contact us by mail

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