Categories
Japan's electronics industry Mobile mobile music

Yamaha Mobile Orchestra – mobile phones musical instruments

Using the motion, acceleration and position sensors to convert smart phones into musical instruments

Yamaha Mobile Orchestra uses mobile phones equipped with motion and acceleration sensors as musical instruments

yamaha mobile orchestra
yamaha mobile orchestra
yamaha mobile orchestra
yamaha mobile orchestra
yamaha mobile orchestra
yamaha mobile orchestra
yamaha mobile orchestra
yamaha mobile orchestra
yamaha mobile orchestra
yamaha mobile orchestra

Copyright (c) 2008-2013 Eurotechnology Japan KK All Rights Reserved

Categories
Mobile

iPhone for Japan? iTunes/iPod phones?

There is a lot of discussions about whether Steve jobs is going to announce an iPhone or iPod-Phone at the Apple Computer Developer’s Conference in SF – according to the headline report on Saturday May 13th, 2006 in Nihon Keizai Shinbun ( the world’s largest business daily ) it’s already known since May this year that Apple and SoftBank are developing such a joint mobile phone with iPod and iTunes functions.

On March 17 SoftBank announced the full acquisition of Vodafone’s Japan subsidiary – the former J-Phone –  jointly with YAHOO-Japan as a co-investor – so with about 15 million mobile subscribers in the world’s most advanced mobile market (Japan), SoftBank/Apple will have the firepower to make such a phone a success, provided it’s tuned to Japanese consumers’ needs and dreams – my guess is that it probably will be.

By pure coincidence, the Apple/SoftBank headlines appeared one or two days after DoCoMo and Microsoft announced a music cooperation.

Apple/SoftBank iPod mobile phones coupled to iTunes could have quite a lot of impact on Japan’s music industry: about 20% of Japan’s music sales are to mobile phones. Of all music downloads in Japan about 6% are fixed line internet downloads, and 94% are music downloads to mobile phones: internet music downloads are almost neglibile in comparison to mobile phone music downloads.

Therefore even if iTunes has a huge market share in the fixed line internet world, iTunes  cannot have much impact in Japan overall if limited to fixed line  internet downloads. iTunes downloads to mobile phones will change the business models of Japan’s music industry – at the moment music downloads to mobile phones cost a lot more than iTunes downloads. An iPod/iTunes music store could reshape the mobile music market in Japan.

Copyright·©2013 ·Eurotechnology Japan KK·All Rights Reserved·

Categories
Mobile mobile music

Mobile music taking off in Japan

i-Tunes Music Store (ITMS) kick-started internet music downloads in Japan

i-Tunes Music Store (ITMS) kick-started internet music downloads in Japan, which were falling just before ITMS arrived:

Mobile music going strong in Japan
Mobile music going strong in Japan

i-Tunes & i-Pod themselves are under attack in Japan

i-Tunes & i-Pod themselves are under attack by KDDI‘s “au Listen Mobile Service” – LISMO!, which includes sophisticated viral marketing, music community and location based services.

Read more in our Mobile-Music-Japan Report (MOMJ)

Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·

Categories
Mobile mobile music

Music phone for KDDI LISMO! mobile music service including 4 GigaByte Hard Disk launched

Music player phone for KDDI LISMO mobile music service

LISMO! competing with iPod and iTunes

(Tokyo, Feb. 6, 2006 by Eurotechnology Japan KK) In the last few days KDDI/AU‘s “MUSIC-HDD” phone (W41T by Toshiba) went on sale nationwide in Japan. The W41T includes a 4 Gigabyte 0.85 inch (22.6mm) diameter Hard Disk Drive (HDD), and can store roughly 2000 full songs. This storage is the same as for a top range iPod-nano (however the storage in an iPod-nano is flash memory, not HDD). With the “MUSIC-HDD” phone and other “music player” phones, KDDI/AU launched the “LISMO!” service, an integrated online-store & mobile & PC music offering, which competes in the same arena as iPod/iTunes.

4 GigaByte Hard Disk music phone for KDDI AU LISMO! mobile music service
4 GigaByte Hard Disk music phone for KDDI AU LISMO! mobile music service

For more about mobile music in Japan click here.

Copyright (c) 2013 Eurotechnology Japan KK All Rights Reserved

Categories
M&A Mobile mobile music mobile payment

NTT Docomo acquisitions: Tower Records – No music, no life!

Docomo acquires music retail know-how and a laboratory for mobile payments at the point-of-sale

NTT Docomo acquisitions: 32.34% of Tower Records a major share of Japan’s second largest Credit Card issuer

Nikkei reports several NTT Docomo acquisitions: DoCoMo will use a total investment of around YEN 10 Billion (approx US$ 100 million) to acquire 32.24% of Tower Records Japan’s shares from Nikko Principal Investments Japan Ltd, and additional shares in a third party allotment taking it’s stake to around 40%. Tower Records Japan plans an IPO, and DoCoMo apparently intends to keep a 33.4% controlling stake even after the IPO.

Tower Records Japan was founded by the US-company Tower Records in August 1979 in a pioneering entry by Tower Records into the Japanese market. At that time, almost all foreign companies entering Japan formed a joint venture with a Japanese company or licensed their brand to a Japanese company. Tower Records instead acquired an unrelated Japanese company with the same name (“Tower Records”) and built it’s business in Japan successfully alone without a Japanese joint venture partner.

In October 2002, Tower Records Japan became independent of the US mother company through a Management Buy-out by Japanese management.

NTT Docomo acquisitions strategy

Repordedly, DoCoMo aims to implement many synergies including:

  • promotion of mobile FeliCa wallet phones for mobile payments
  • use of mobile FeliCa wallet phones for customer relationship management (CRM), reward points, and customer data collection for marketing purposes
  • Napster Japan: Since about 1/2 of official content sales of i-mode is from mobile music, and since Tower Records Japan is about to launch Napster-Japan in a joint venture with Napster, we expect DoCoMo to become involved in online music distribution through Napster Japan.

NTT Docomo acquisitions: The bigger picture

Acquisition of a controlling stake in Tower Records is the latest step in a string of investments by DoCoMo, to expand revenue into new areas independent of ever shrinking voice and data traffic related charges. Recent investments include:

  • Mitsui-Sumitomo Credit Cards (Japan’s No. 2 credit card issuer)
  • joint venture with Rakuten for mobile auctions

With more than 100 stores the Tower Records Japan investment will give DoCoMo an excellent experimentation ground to develop many new ways of using FeliCa wallet phones in a real-life retail environment.

More about:

Copyright (c) 2005 Eurotechnology Japan KK All Rights Reserved

Categories
other

i-Tunes stores and mobile music

Japanese consumers clearly express their preference:
99.8% of music downloads are to mobile phones, and 0.2% of music downloads are to PCs and portable MP3 players.

Clearly Japan’s internet music services did not offer what consumers want: internet music downloads to PCs and portable MP3 players recently dropped from

KDDI is doing pretty well with music downloads - even compared on a global scale with i-Tunes
KDDI is doing pretty well with music downloads – even compared on a global scale with i-Tunes

Categories
Mobile mobile music

Chaku-Uta-Full: 5 million mobile music downloads in Japan

KDDI pioneers full lengths mobile music song downloads via 3G

Chaku Uta Full achieves 5 million downloads by April 3, 2005

KDDI/AU announced that 5 Millions Chaku-Uta-Full songs have been downloaded until April 3, 2005.

KDDI/AU chaku-uta and chaku-uta-full music downloads vs iTunes global downloads
KDDI/AU chaku-uta and chaku-uta-full music downloads vs iTunes global downloads

Download our 230 page analysis of KDDI/AU

Download our “mobile music” report

Note added: on June 15, 2005, KDDI reported 10 million Chaku-Uta-Full downloads…

Copyright (c) 1997-2013 Eurotechnology Japan KK All Rights Reserved

Categories
mobile music

Chaku-uta-full: 3 million mobile music downloads

Japan is the pioneer of mobile music

Ringing tones and mobile music are pioneered in Japan

Put until mid-2004, cumulatively KDDI (Japan’s No. 2 mobile operator) sold more “chaku-uta” mobile music song clips in Japan alone than Apple sold music via iTunes globally.

This fact shows both the power of mobile music, and also the size of Japan’s mobile markets in terms of cash sales.

KDDI/AU reports 3 million Chaku-uta-full (full song) downloads since it’s start on November 19, 2004:

KDDI sells approximately as many chaku-uta music clips as iTunes sells music globally demonstrating the enormous size of Japan's mobile music market
KDDI sells approximately as many chaku-uta music clips as iTunes sells music globally demonstrating the enormous size of Japan’s mobile music market

More in our “Mobile Music Japan” report.

Copyright (c) 1997-2013 Eurotechnology Japan KK All Rights Reserved

Categories
mobile music

Music on mobile – as a killer application

More Chaku-Uta mobile music downloads by KDDI in Japan than by Apple’s iTunes globally

Turns out that music is a killer application on mobile – we are working on a number of projects in the mobile music field. We just completed our “Mobile Music Japan” report.

With an incredibly much smaller potential customer base KDDI/AU delivered more downloads of 20-30 second songs (chaku-uta) than Apple’s i-Tunes. Motorola reportedly announced a mobile phone incorporating i-Tunes at the recent CES show in Las Vegas. KDDI/AU‘s tremendous success with chaku-uta indicates that combining Motorola phones with i-Tunes will be very successfull indeed. AU reported 1 million Chaku-Uta-Full downloads within the first 48 days of service (chaku-uta-full started on November 19, 2004).

Copyright (c) 1997-2013 Eurotechnology Japan KK All Rights Reserved

Categories
mobile music

Global Mobile phone ring tone market

Global mobile phone ring tone market (source: Consect LLC, WSJ) in 2004:

W Europe: US$ 1.5 billion (37.5%)
Japan: US$ 1.0 billion (24.0%)
Korea: US$ 0.5 billion (12.5%)
US: US$ 0.3 billion (7.5%)
ROW: US$ 0.7 billion (17.5%)
———————————
Total: US$ 4.0 billion (100%)

see: “Mobile Music in Japan” (report, pdf file)

Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·