"Japan's Media" (Eurotechnology-Japan Report)
if you need to understand Japan's mobile music markets:
"Mobile Music Japan" Report
Summary
Japan is the world's second largest economy, and correspondingly Japan's media
markets are of emminent global importance. Newspaper circulation in Japan is
about 72 million copies per day, substantially larger than in the US. Top magazines
in Japan have circulation of 4 million copies and more.
Several segments of Japan's have developed trendsetting creativity: for example,
manga, anime, movies, mobile internet, and more.
Recently internet and mobile internet increase in importance and partially begin
to replace traditional media. This trend to the internet causes a take-over battle
between a new internet portal company and one of Japan's largest traditional media
companies. The present report explains the media landscape which forms the background
to the take-over battle.
The present report describes the development, structure and trends of
the Japan's media markets. This report is required by advertising professionals,
media professionals, newspaper and TV journalists and professionals who need to
be up to date to latest quantitive trends in Japan's media landscape and to develop
an in-depth understanding of the trends and characteristics.
Our market reports have been purchased by
major global telecom carriers and equipment manufacturers from US, EU and Japan,
investment bankers, equipment manufacturers, service providers,
University students and professors and many professionals from all over the world. The Government of Finland
has engaged us to advise on the research funding strategy for mobile services, and the
Harvard Business School (HBS) is using one of our reports for research and teaching.
Sample pages
samples pages of the report
Table of Contents
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Executive Summary: Japan's Media
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Japan's Media: overview and trends
Japan's Media: overview (graphics of market size for different segments from mobile phones to internet cafes)
Recent trends
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The Livedoor - Fuji-TV take-over battle
Outline of the battle
Significance and implications
Graphical description and analysis of shareholding structure
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Newspapers
Japans newspaper markets
Newspaper penetration (table)
Comparing newspaper circulation for Japan and UK for top ranking newspapers (table)
Market size, newspaper segment size, (graphics with income data for 1994-2003)
Advertising market size for the top media groups (advertising budget information for TV, newspapers, magazines, and radio)
Newspaper delivery and distribution with examples
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Nihon keizai Shimbun
Market size for mobile music in Japan (overview)
Comparing Nikkei circulation with Wall Street Journal and Financial Times
Comparing with UK circulation
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Magazines
Japans magazine market
Images of distribution channels: convenience stores, book stores
Circulation data for several top selling magzines
Comparing circulation of top five Japanese business magazines with top ranking US business magazines
Manga, with examples, demonstrations, quantitative circulation data
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TV and radio
Markets and industry overview
Market size (data for 1996-2004)
TV landscape with graphics
Viewer numbers for the top six TV networks (data 1999-2003)
Fuji TV and TBS TV headquarters
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Japans telecom industry (Overview)
Key trends
Dynamics, market structure and recent transactions
Broadband
Internet access in Japan (data for 2000-2004)
Internet access, mobile vx fixed line (data for 2000-2004)
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Mobile communications (Overview)
Key trends
3G introduction (data 2000-2004, with projection to 2008)
Mobile internet and i-mode
The i-mode ecosystem
3G and i-mode, schematic view
Mobile internet, market shares and trends
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Internet, ecommerce and mcommerce
Key trends, portal site access statistics (data for top 15 domains)
E-commerce and m-commerce statistics for B-to-B, B-to-C, mobile mailorder (data for 1998-2004, with projection to 2010)
m-commerce, m-content, and m-advertising (data for 2000-2005)
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Animation
Manga and animation (market segmentation, data for 1990-2003)
Share of manga as part of the total printing industry
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Japans movie industry
(in preparation for next editions)
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Music and Mobile music
Music and mobile music market size (data for 1994 to 2003)
Major record labels, market shares (data for 2002 and 2003)
Mobile music and network music markets (data for 2001 to 2004)
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Market size for mobile music in Japan
Mobile music as part of total music market
Royalties for ringtones collected by JASRAC (data for 1999-2003)
Market size for Ringtones in Japan
Mobile music market size (data for 1999 to 2003 and projected to 2007)
Global market shares of ringtone markets
Japans global shares for recorded music
Chaku-uta vs Apple i-Tunes (download statistics for 2003-2005)
The mobile music eco-system on i-mode
3G in a nutshell (schematic user experience)
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Chaku melo on i-mode
Top of the ringtone i-mode section
J-pop position No. 1
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The chaku-uta (song) sub-menu on i-mode
The Chaku-Uta portal section (top positions and ranking)
The Chaku-Uta portal section (J-POP division: top positions and lower ranks)
Discussions of rankings and top site on the Chaku-Uta portal section (J-POP division)
Reasons and discussions for the difference in ranking for Chaku-melo and Chaku-uta
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DoCoMo "Melody Call"
DoCoMo "Melody Call" - creating a totally new market for music
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Karaoke
Karaoke overview
Market statistics (data for 1998-2003)
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Games
Macro trends for game markets
SONY PSP vs. Nintendo DS
Market statistics for arcade games, video hardware, software, mobile phone games, and fixed line internet games (data for 1985-2004, and projected to 2010)
Key trends from Tokyo Game Show 2004
SONY PSP, key specifications
SONY Gran Tourismo 4
i-mode games
DoCoMo partners
Capcom, Konami, Sega-Sammy
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Advertising
Advertising expenditures for key media groups (TV, Newspapers, Magazines, Radio, other)
Overview of market landscape
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Japan: Summary
Purchase:
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