Purchase and download:

• Japan's Media Industry

  Newspapers and TV form the public opinion, and via advertising promote all important products. Slowly but steadily the internet changes the media landscape. Japan's newspapers have a total circulation of 72 million copies per day, substantially larger than the USA. This report gives an overview and analysis of Japan's media landscape - newspapers, TV and radio, internet and advertising and other media such as cable TV, and long term trends.
  Version 3 of October 24, 2005
  approx. 224 pages, 46 Figures, 80 Photos, 17 Tables, pdf-format, 6.8 Mbyte
  [BUY and DOWNLOAD] Corporate license: US$ 2375| [info]|[Sample pages]
  Version 3 of October 24, 2005
  approx. 224 pages, 46 Figures, 80 Photos, 17 Tables, pdf-format, 6.8 Mbyte
  [BUY and DOWNLOAD] Single copy license: US$ 475| [info]|[Sample pages]

 

News

- "Will The iPhone Trigger A Turning Point In Japan's Mobile Phone Industry?", panel discussion by Tetsuzo Matsumoto, Senior Exec VP and Board Member of SOFTBANK MOBILE Corp., and Gerhard Fasol of Eurotechnology-Japan, at the Foreign Correspondents Club in Tokyo, Wednesday, August 13, 2008, 12:00-14:00

 

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"Japan's Media Industry" (Report, pdf-file)

Summary

This report gives a comprehensive overview of Japan's US$ 150 billion telecommunications industry and markets. This report is purchased by investors, investment banks, students, telecom equipment makers, electronic chip makers, telecom operators, venture companies, software companies and many other industry professionals all over the world.
Most experts agree that Japan is the global leader in telecommunications, about 2-5 years ahead of Europe and the US in most areas of telecommunications.
Therefore, understanding the state-of-the-art in telecommunications requires understanding the telecommunication landscape in Japan. The present report delivers such an overview and is required reading for any telecommunication professional, who wishes to understand todays state-of-the-art.
The current 21st version has been updated to include the realignments due to the Vodafone's sale of Vodafone KK to the SoftBank Group, financial data for 2006, as well as a description of some of the steps SoftBank took to turn-around Vodafone KK after the acquisition. You will find a wealth of data with analysis, for example the number, trends and analysis of 3G base stations in Japan and much more.

Sample pages (strongly reduced size)

Sample pages

Table of Contents

• Executive Summary: Japan's Media
• Japan's Media: overview and trends
  Japan's Media: overview (graphics of market size for different segments from mobile phones to internet cafes)
  Recent trends
  
• The Livedoor - Fuji-TV take-over battle
  Outline of the battle
  Significance and implications
  Graphical description and analysis of shareholding structure
  
• Newspapers
  Japans newspaper markets
  Newspaper penetration (table)
  Comparing newspaper circulation for Japan and UK for top ranking newspapers (table)
  Market size, newspaper segment size, (graphics with income data for 1994-2003)
  Advertising market size for the top media groups (advertising budget information for TV, newspapers, magazines, and radio)
  Newspaper delivery and distribution with examples
  
• Nihon keizai Shimbun
  Market size for mobile music in Japan (overview)
  Comparing Nikkei circulation with Wall Street Journal and Financial Times
  Comparing with UK circulation
  
• Magazines
  Japans magazine market
  Images of distribution channels: convenience stores, book stores
  Circulation data for several top selling magzines
  Comparing circulation of top five Japanese business magazines with top ranking US business magazines
  Manga, with examples, demonstrations, quantitative circulation data
  
• TV and radio
  Markets and industry overview
  Market size (data for 1996-2004)
  TV landscape with graphics
  Viewer numbers for the top six TV networks (data 1999-2003)
  Fuji TV and TBS TV headquarters
  
• Japans telecom industry (Overview)
  Key trends
  Dynamics, market structure and recent transactions
  Broadband
  Internet access in Japan (data for 2000-2004)
  Internet access, mobile vx fixed line (data for 2000-2004)
  
• Mobile communications (Overview)
  Key trends
  3G introduction (data 2000-2004, with projection to 2008)
  Mobile internet and i-mode
  The i-mode ecosystem
  3G and i-mode, schematic view
  Mobile internet, market shares and trends
  
• Internet, ecommerce and mcommerce
  Key trends, portal site access statistics (data for top 15 domains)
  E-commerce and m-commerce statistics for B-to-B, B-to-C, mobile mailorder (data for 1998-2004, with projection to 2010)
  m-commerce, m-content, and m-advertising (data for 2000-2005)
  
• Animation
  Manga and animation (market segmentation, data for 1990-2003)
  Share of manga as part of the total printing industry
  
• Japans movie industry
  (in preparation for next editions)
  
• Music and Mobile music
  Music and mobile music market size (data for 1994 to 2003)
  Major record labels, market shares (data for 2002 and 2003)
  Mobile music and network music markets (data for 2001 to 2004)
  
• Market size for mobile music in Japan
  Mobile music as part of total music market
  Royalties for ringtones collected by JASRAC (data for 1999-2003)
  Market size for Ringtones in Japan
  Mobile music market size (data for 1999 to 2003 and projected to 2007)
  Global market shares of ringtone markets
  Japans global shares for recorded music
  Chaku-uta vs Apple i-Tunes (download statistics for 2003-2005)
  The mobile music eco-system on i-mode
  3G in a nutshell (schematic user experience)
  
• Chaku melo on i-mode
  Top of the ringtone i-mode section
  J-pop position No. 1
  
• The chaku-uta (song) sub-menu on i-mode
  The Chaku-Uta portal section (top positions and ranking)
  The Chaku-Uta portal section (J-POP division: top positions and lower ranks)
  Discussions of rankings and top site on the Chaku-Uta portal section (J-POP division)
  Reasons and discussions for the difference in ranking for Chaku-melo and Chaku-uta
  
• DoCoMo "Melody Call"
  DoCoMo "Melody Call" - creating a totally new market for music
  
• Karaoke
  Karaoke overview
  Market statistics (data for 1998-2003)
  
• Games
  Macro trends for game markets
  SONY PSP vs. Nintendo DS
  Market statistics for arcade games, video hardware, software, mobile phone games, and fixed line internet games (data for 1985-2004, and projected to 2010)
  Key trends from Tokyo Game Show 2004
  SONY PSP, key specifications
  SONY Gran Tourismo 4
  i-mode games
  DoCoMo partners
  Capcom, Konami, Sega-Sammy
  
• Advertising
  Advertising expenditures for key media groups (TV, Newspapers, Magazines, Radio, other)
  Overview of market landscape
  
• Japan: Summary

Purchase and download:

• Japan's Media Industry

  Newspapers and TV form the public opinion, and via advertising promote all important products. Slowly but steadily the internet changes the media landscape. Japan's newspapers have a total circulation of 72 million copies per day, substantially larger than the USA. This report gives an overview and analysis of Japan's media landscape - newspapers, TV and radio, internet and advertising and other media such as cable TV, and long term trends.
  Version 3 of October 24, 2005
  approx. 224 pages, 46 Figures, 80 Photos, 17 Tables, pdf-format, 6.8 Mbyte
  [BUY and DOWNLOAD] Corporate license: US$ 2375| [info]|[Sample pages]
  Version 3 of October 24, 2005
  approx. 224 pages, 46 Figures, 80 Photos, 17 Tables, pdf-format, 6.8 Mbyte
  [BUY and DOWNLOAD] Single copy license: US$ 475| [info]|[Sample pages]