i-Tunes stores and mobile music

iTunes versus Chaku-Uta downloads – Mobile Music Rocks

Japanese consumers clearly express their preference:
99.8% of music downloads are to mobile phones, and 0.2% of music downloads are to PCs and portable MP3 players.

Clearly Japan’s internet music services did not offer what consumers want: internet music downloads to PCs and portable MP3 players recently dropped from

KDDI is doing pretty well with music downloads - even compared on a global scale with i-Tunes
KDDI is doing pretty well with music downloads – even compared on a global scale with i-Tunes

Chaku-Uta-Full: 5 million mobile music downloads in Japan

Chaku-Uta-Full: 5 million mobile music downloads in Japan KDDI pioneers full lengths mobile music song downloads via 3G

KDDI pioneers full lengths mobile music song downloads via 3G

Chaku Uta Full achieves 5 million downloads by April 3, 2005

KDDI/AU announced that 5 Millions Chaku-Uta-Full songs have been downloaded until April 3, 2005.

KDDI/AU chaku-uta and chaku-uta-full music downloads vs iTunes global downloads
KDDI/AU chaku-uta and chaku-uta-full music downloads vs iTunes global downloads

Download our 230 page analysis of KDDI/AU

Download our “mobile music” report

Note added: on June 15, 2005, KDDI reported 10 million Chaku-Uta-Full downloads…

Copyright (c) 1997-2013 Eurotechnology Japan KK All Rights Reserved

Chaku-uta-full: 3 million mobile music downloads

iTunes versus Chaku-Uta downloads – Mobile Music Rocks

Japan is the pioneer of mobile music

Ringing tones and mobile music are pioneered in Japan

Put until mid-2004, cumulatively KDDI (Japan’s No. 2 mobile operator) sold more “chaku-uta” mobile music song clips in Japan alone than Apple sold music via iTunes globally.

This fact shows both the power of mobile music, and also the size of Japan’s mobile markets in terms of cash sales.

KDDI/AU reports 3 million Chaku-uta-full (full song) downloads since it’s start on November 19, 2004:

KDDI sells approximately as many chaku-uta music clips as iTunes sells music globally demonstrating the enormous size of Japan's mobile music market
KDDI sells approximately as many chaku-uta music clips as iTunes sells music globally demonstrating the enormous size of Japan’s mobile music market

More in our “Mobile Music Japan” report.

Copyright (c) 1997-2013 Eurotechnology Japan KK All Rights Reserved

Music on mobile – as a killer application

iTunes versus Chaku-Uta downloads – Mobile Music Rocks

More Chaku-Uta mobile music downloads by KDDI in Japan than by Apple’s iTunes globally

Turns out that music is a killer application on mobile – we are working on a number of projects in the mobile music field. We just completed our “Mobile Music Japan” report.

With an incredibly much smaller potential customer base KDDI/AU delivered more downloads of 20-30 second songs (chaku-uta) than Apple’s i-Tunes. Motorola reportedly announced a mobile phone incorporating i-Tunes at the recent CES show in Las Vegas. KDDI/AU‘s tremendous success with chaku-uta indicates that combining Motorola phones with i-Tunes will be very successfull indeed. AU reported 1 million Chaku-Uta-Full downloads within the first 48 days of service (chaku-uta-full started on November 19, 2004).

Copyright (c) 1997-2013 Eurotechnology Japan KK All Rights Reserved

iTunes versus Chaku-Uta downloads – Mobile Music Rocks…

iTunes versus Chaku-Uta downloads – Mobile Music Rocks

until mid-2004 KDDI sells more chaku-uta mobile music downloads in Japan than iTunes globally

It’s tempting to compare iTunes and Chaku-Uta statistics to get a feel for the meaning of the Motorola-iTunes deal. Here we go:

KDDI-AU Chaku-Uta ring-tone downloads versus global Apple iTunes sales
KDDI-AU Chaku-Uta ring-tone downloads versus global Apple iTunes sales

More about Japanese telecom sector and mobile in Japan: Eurotechnology Japan report on Japan’s telecom sector

More about Mobile Music in Japan: “Mobile-Music” report

Copyright (c) 1997-2013 Eurotechnology Japan KK All Rights Reserved