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Japan's electronics industry M&A

Applied Materials and Tokyo Electron plan merger (BBC interview and comments)

Global No. 1 (Applied Materials) and No. 3 (Tokyo Electron) plan merger

Subject to regulatory approval in different jurisdictions

Global No. 1 (Applied Materials) and No. 3 (Tokyo Electron) semiconductor manufacturing equipment makers on September 24, 2013 announced their “merger of equals” – creating a company with a nominal market capitalization of US$ 31.5 Billion, in one of the largest mergers of a Japanese company with a foreign company ever. I was this morning interviewed by BBC to comment – here additional background material and comments.

Tokyo Electron: excellent results in a very difficult industry
Tokyo Electron: excellent results in a very difficult industry
Applied Materials margins
Applied Materials margins

Summary of the Tokyo Electron & Applied Materials merger:

A new company will be created:

  • combined market capitalization of US$ 31 billion and about 24% market share
  • dual headquarters in Tokyo and Santa Clara, incorporated in The Netherlands
  • Chairman=Tetsuro Higashi (Tokyo Electron)
  • CEO=Gary Dickerson (Applied Materials)
  • CFO=Bob Halliday (Applied Materials)
  • ownership – corresponds almost exactly to the market capitalization ratio:
    • 68% Applied Materials shareholders
    • 32% Tokyo Electron shareholders

Anti-trust approval still outstanding:

Anti-trust authorities in several jurisdictions are likely to examine this planned merger, however it seems likely that there will be no major problems, since the product portfolios of both companies are quite complementary.
Currently Applied Materials has about 14% market share of semiconductor manufacturing equipment and Tokyo electron about 10%, thus about 76% of the market are supplied by competitors.
Of course the “pricing power” of the combined company could increase in certain cases, which could be also a driving force for this merger.

Market shares of IC manufacturing equipment market pre merger

  1. Applied Materials: US$ 5.5 billion (14.4%)
  2. ASML: US$ 4.9 billion (12.8%)
  3. Tokyo Electron: US$ 4.2 billion (11.1%)
  4. Lam Research: US$ 2.8 billion (7.4%)
  5. KLA-Tencor: US$ 2.5 billion (6.5%)

Market shares of IC manufacturing equipment market post merger

  1. Applied Materials + Tokyo Electron: US$ 9.7 billion (25.5%)
  2. ASML: US$ 4.9 billion (12.8%)
  3. Lam Research: US$ 2.8 billion (7.4%)
  4. KLA-Tencor: US$ 2.5 billion (6.5%)

“Merger of equals” – really?:

Yes and no. Ownership of the merged company is split between shareholders of Applied Materials (68%) and Tokyo Electron (32%) according to current market capitalization ratio, and both CEO and CFO will be from Applied Materials. This is a clear message to Japanese corporations that market capitalization does matter dramatically. As we have shown in previous posts, the market capitalization of Japanese electronics companies today is dramatically low (considering revenue size, the glorious past and future potential) – so in any similar merger “of equals” even Japanese electronics giants could be the junior partner. This point was also addressed in a recent presentation by Hiroshi Mikitani. These sensitive issues were extremely skillfully and successfully handled by Renault and Nissan. Carlos Ghosn has said in this context that he believes a full acquisition would not have been successful.

“One of the largest mergers between a Japanese and a foreign company” – if executed and successful

There is some confusion on this point in the news articles that I have seen. The current market capitalization of Tokyo Electron is approx. US$ 10.07 billion.

By far the largest acquisition of a Japanese company by a foreign company was the acquisition of the Japan Telecom Group by Vodafone. Since this acquisition was done (and later undone) by a large number of separate transactions, it is difficult to put a specific size on this acquisition. Our estimation is that this acquisition was on the order of US$ 20 billion or higher – and was not successful longterm, some reasons are outlined here.

Large scale acquisitions of Japanese companies by foreign companies include:

  • Japan Telecom Group acquisition by Vodafone (undone: now part of SoftBank)
  • Nikko Cordial acquisition by Citigroup (undone: now SMBC-Nikko)
  • Japan Leasing acquired by GE
  • Nissan Motor partnership with Renault (minority stake, not acquisition)

Applied Materials and Tokyo Electron – Tax:

Tokyo Electron + Applied Materials plan a joint holding company in The Netherlands. One reason is to have a neutral location following the spirit of “merger of equals”, but tax also plays a role:

  • Projected tax rate for new holding company on profits in The Netherlands: 17%
  • Current tax rate on profits for Applied Materials: 28%
  • Current tax rate on profits for Tokyo Electron: 37%

Applied Materials and Tokyo Electron – Cultural issues:

Not to be underestimated. In our view success of this merger is not guaranteed at all, and will depend to some extent to skillful management of the bridging cultural issues.

Our report on Japan’s electronics industries – mono zukuri:

pdf file, approx. 235 pages, 100 figures

Copyright (c) 2013 Eurotechnology Japan KK All Rights Reserved

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M&A Mobile

SoftBank rebrands Roppongi store from Vodafone red to SoftBank white/silver

SoftBank acquired Vodafone’s Japan operations and lost no time to rebrand the company

Speed is one of SoftBank’s success factors

On March 17, 2006 SoftBank announced the acquisition of Vodafone Japan with co-investment by Yahoo KK, sealing the end of Vodafone’s operations in Japan, and Vodafone’s exit from Japan.

SoftBank did not lose a moment to start turning Vodafone KK around, within a few days Vodafone’s former headquarters were moved to SoftBank’s headquarters in Shiodome, and most Vodafone expatriates were sent back to Europe. If you are interested to know why Vodafone decided to sell Japan operations to SoftBank and quit Japan, you can read many details here.

Yesterday (August 26, 2006) SoftBank opened the new Roppongi flagship store. SoftBank’s white/silver/grey colorscheme replaces Vodafone’s bright red:

Rebranding Vodafone KK's former Roppongi flagship store to the SoftBank brand, after acquisition of Vodafone KK by SoftBank
Rebranding Vodafone KK’s former Roppongi flagship store to the SoftBank brand, after acquisition of Vodafone KK by SoftBank
SoftBank rebrands the former Vodafone KK flagship store in Roppongi
SoftBank rebrands the former Vodafone KK flagship store in Roppongi

Understand Softbank: our report: “SoftBank today and 300 year vision”

pdf file, approx 120 pages, 47 figures 18 photos, 7 tables

Copyright 2013 Eurotechnology Japan KK All Rights Reserved