SONY profits: 56% of profits are from selling life insurance and financial products (manuscript invited by BBC)

Games are 11% of SONY’s sales SONY profits: Currently 56% of SONY’s profits come from selling life insurance and financial products Games are 11% of SONY‘s sales – and currently 56% of SONY profits come from selling life insurance, consumer loans and financial products in Japan. Games are important, but are not going to make […]

XBOX Japan entry

XBOX still faces difficulties in Japan XBOX Japan entry: Microsoft reduces prices by 30% Microsoft announced to reduce prices for Xbox-360 by 30% in Japan. We believe that this price reduction will not be enough to bring the breakthrough for Xbox in Japan. Nintendo has reinvented the game industry, created a completely new paradigm. Nintendo […]

XBOX Japan strategy – Microsoft still struggling

Microsoft XBOX introduced XBOX to Japan on February 22, 2002 XBOX Japan Strategy – CNBC interview Microsoft introduced the original XBOX game console in the USA on November 15, 2001, in Japan on February 22, 2002, and in Europe on March 14, 2002. During the period January-June 2005, three years after introduction of the XBOX […]

Assessing Japan’s Gaming Sector (CNBC TV interview)

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