Supercell Japan advertises to improve today’s top-ten rank in Japan’s i-Phone/iOS App-Store

Supercell Japan is not satisfied with 10th rank for Clash of Clans in the Japanese iPhone app store… Report on Japan’s game makers and game markets Japan is the world’s No. 1 top grossing app market both for iOS apps and for Android apps, as we discussed before. Supercell Japan: investments by SoftBank and GungHo […]

Japan brand management: Saatchi & Saatchi Japan CEO Philip Rubel talks about Lovemarks in Japan

Japan brand management: brands often work differently in Japan. Saatchi & Saatchi Japan CEO Philip Rubel explains Lovemarks in Japan Philip Rubel, CEO of Saatchi & Saatchi Fallon Tokyo KK gave a talk about “Lovemarks”, a concept in branding developed by Saatchi & Saatchi CEO Kevin Roberts. To understand Japan’s media landscape read the “Japan’s […]

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