Digital mobile TV started officially in Japan on April 1, 2006 after several months of testing. Japan’s media industry is large – Japan’s broadcasting industry alone is about US$ 40 billion sales/year, so mobile-TV will probably develop into a multibillion-$ industry over the next few years. At the moment there is a chicken-and-egg situation: content providers need a market with lots of subscribers, but subscribers will only buy handsets if there is enough good content. So investment and a longterm view is necessary to jumpstart this new market.
Apparently about 500,000 mobile phones with digital TV have been sold already – KDDI started selling mobile phones for digital terrestrial TV (1-SEG) from autumn 2005, while DoCoMo introduced the first digital TV handset only a few weeks ago.
According to major phone retailers, buyers are mainly men in the 25-35 age group. So there are some more steps to do until mobile TV goes mainstream, for example, making mobile-TV enabled phones smaller and more attractive for female customers.
Viewers can watch TV and they can purchase & download the music, join fan clubs and much more
First simple estimations by our team based on analysis of Japan’s TV industry and on the development of i-mode in Japan show that the mobile TV industry segment in Japan may well reach a volume of US$ 4 billion or more within a few years for m-commerce, advertising and other business combined.
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