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Eurotechnology-Japan Report:

"QR code and color codes for mobile phones and CRM"

Buy and download pdf file Version 6 of January 29, 2007
approx. 134 pages, 17 Figures, 90 Photos, 21 Tables, pdf-format, 8 Mbyte
Corporate license: US$ 2375 [BUY and DOWNLOAD]|[Sample pages]

Version 3 of January 2, 2006
approx. 120 pages, 17 Figures, 90 Photos, 21 Tables, pdf-format, 16 Mbyte
Single copy license: US$ 475 [BUY and DOWNLOAD]|[Sample pages]

Summary

QR codes have become a major tool to facilitate the usage of mobile data services, and QR codes help to overcome one of the most important barriers to mobile commerce and mobile content sales.
Initially developed for logistics and car parts supply chain management by Denso Corporation, applications for QR codes have recently found explosive growth with the advent of camera phones. QR codes are a very important information input and output tool, and are facilitating the growth of the mobile economy.
This report is must-read for mobile communication professionals globally, who need to be in touch with the state-of-the-art of mobile phone design, mobile phone applications for commerce and content sale, mobile marketing, and advertising targeting mobile users.
Our market reports have been purchased by major global telecom operators and equipment manufacturers from US, EU and Japan, and many other countries, investment bankers, equipment manufacturers, service providers, the commercial sections of foreign Embassies in Tokyo, University students and professors and many professionals from all over the world. The Government of Finland has engaged us to advise on the research funding strategy for mobile services, and the Harvard Business School (HBS) is using one of our reports for research and teaching.

Sample pages

samples pages of the report

Table of Contents

  • Executive Summary: QR code for mobile phones
  • QR Code = Quick response code
    Fundamentals and overview
    QR code vs conventional bar code
    QR code information capacity
    Different types of 2D bar codes
    QR code: main characteristics
    QR code standardization
    QR code error correction
    QR code information capacity
    QR code for DoCoMo i-mode phones: maximum capacity
  • QR codes - the solutionto one of the biggest problems for mobile commerce
    QR code as a solution
    QR codes vs RFID
  • QR code as an input/output medium for mobile phones
  • QR code functionality and mark-up for mobile phone data input
    QR code funcationality and mark-up for i-mode/DoCoMo
    Types of QR code input
    Telephone/address book entry
    Email
    URL bookmark
    i-Appli
    Content
  • QR codes as the easiest way to access information
    Example: DoCoMo brochure on wallet phones
  • QR code for m-commerce and to sell content
    QR codes to sell content
    Selling content using QR code
  • QR code for customer relationship management (CRM)
  • QR code advertising
    QR codes in advertising
    QR codes at Tokyos busiest spots
    Large scale QR codes on buildings
    QR codes for property developers
    QR codes for street campaigns
    QR codes in convenience stores
  • QR codes for maps, navigation and location dependent services
    QR codes for maps and navigation
    QR codes for maps, navigation and location dependent services
    QR codes for location dependent services on maps in the Tokyo Subway
    Roadmaps with QR codes
  • QR codes in retail sales
    QR codes for food retail

  • QR codes for TV program guides

  • QR codes to pay bills
    QR code to pay bills at convenience stores

  • QR codes on business cards
  • Cmode and QR codes
    The Cmode payment system
    Register for club cmode membership
    Pay cash into cmode prepay account
    Purchasing goods and services with cmode
    Cmode point pass
    C-ticket
    Analysis of cmode user interactions

  • Cmode and QR codes
    The Cmode payment system
    Register for club cmode membership
    Pay cash into cmode prepay account
    Purchasing goods and services with cmode
    Cmode point pass
    C-ticket
    Analysis of cmode user interactions

  • Amazon.co.jp: comparative mobile shopping
    Amazon.co.jp barcode i-appli: comparative mobile shopping
    Amazon.co.jp barcode i-appli: comparing the prices of a book

  • Color codes

  • Overview of Japans mobile industry and mcommerce

  • Mobile internet: i-mode, EZweb, and Vodafone-Live! and GPS/Location based services

  • Mobile phone handset markets
    Camera phones as an essential tool for QR code usage

  • Trends and outlook
  • Summary

Purchase:

Buy and download pdf file Version 6 of January 29, 2007
approx. 134 pages, 17 Figures, 90 Photos, 21 Tables, pdf-format, 8 Mbyte
Corporate license: US$ 2375 [BUY and DOWNLOAD]|[Sample pages]

Version 3 of January 2, 2006
approx. 120 pages, 17 Figures, 90 Photos, 21 Tables, pdf-format, 16 Mbyte
Single copy license: US$ 475 [BUY and DOWNLOAD]|[Sample pages]
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