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Mobile

eMobile: "New age" mobile operator innovates

“New Age” mobile operator eMobile started with a “green field” nationwide HSDPA 3G network offering commercial services since March 31, 2007. By August 2008, eMobile has attracted more than 750,000 subscribers. eMobile‘s network covers about 85% of Japan at this time.

At an investors conference, eMobile‘s CEO recently explained, how his company could reduce the costs of the radio network and base stations down to 1/5th – 1/8th of the costs his competitors pay, by carefully selecting the two best base station manufacturers/vendors. Read who these two base station manufacturers are (one of them may be an unexpected choice) in the newest edition of our eMobile – report.

The US$ 1 laptop:

eMobile offers a US$ 1 (YEN 100) laptop – in combination with a 2 year 7.2 Mbps true flat-fee data subscription.

(note that this flat data fee plan has absolutely no data limit. Totally unlimited data plans for laptops are uncommon in Europe and US, where most “flat” data plans come with a very low “fair use” limit above which prices increase dramatically). Low priced laptops are a huge market success in Japan and put pressure on traditional laptop makers. eMobile offers subsidized Asus EEE’s / ASUSTeK EEE’s – and many other laptops, including also iBooks.

100 yen laptop with mobile subscription
100 yen laptop with mobile subscription

Copyright·©2013 ·Eurotechnology Japan KK·All Rights Reserved·

Categories
Mobile TV

eMobile – mobile disruption in Japan

On March 31, 2007 eMobile will start high-speed (3.6 Mbps, HSDPA) mobile data services in Tokyo, Osaka and Nagoya, bringing disruption into the mobile data market in Japan.

While Willcom offers a flat data rate of YEN 9000 (US$ 77) per month for unlimited data transmission at 128kbps, eMobile will offer 30 times higher speed at about 1/2 the price:

3.6Mbps for PDAs, laptops and PCs for YEN 4980 (US$ 43, EURO 32) per month flat rate without any data limit (and n.b. no “fair use limit” as many European operators impose in the fine-print). …. and yes- you can probably also do wireless VOIP or Skype if you set this up yourself.

The established mobile operators (DoCoMo, KDDI/AU and SoftBank) do not offer any flat data rate to connecting PCs and laptops at this time.

eMobile offers the EM-ONE terminal:

  • data download at 3.6 Mbps (wCDMA-HSDPA)
  • wLAN (IEEE 802.11b/g)
  • Windows mobile 5.0
  • digital mobile TV = 1seg
  • 4.1inch VGA (800 x 480) LCD display by SHARP
  • camera (with QR-Code reader etc)

(By the way- did you ever wonder why new entrants love flat rates? it’s because telecom billing systems are so expensive and complex. Flat rates are one of many competitive weapons new entrants have over incumbents…)

eMobile went to market with a splash in Japan - the first terminal was an HSDPA / wLAN and mobileTV equipped pre-smartphone smartphone
eMobile went to market with a splash in Japan – the first terminal was an HSDPA / wLAN and mobileTV equipped pre-smartphone smartphone

Copyright·©2013 ·Eurotechnology Japan KK·All Rights Reserved·