How big is Dentsu? US$ 37 billion, or US$ 19 billion or US$ 6 billion sales/year?

Dentsu dominates Japan’s media sector and advertising Dentsu switches from JGAAP to IFRS accounting standards with big impact on KPIs Dentsu dominates Japan’s advertising and media industries, and attracts some of the most creative Japanese talent, although Dentsu is not the first advertising agency in Japan – that priority belongs to Hakuhodo. From April 1, […]

Japan brand management: Saatchi & Saatchi Japan CEO Philip Rubel talks about Lovemarks in Japan

Japan brand management: brands often work differently in Japan. Saatchi & Saatchi Japan CEO Philip Rubel explains Lovemarks in Japan Philip Rubel, CEO of Saatchi & Saatchi Fallon Tokyo KK gave a talk about “Lovemarks”, a concept in branding developed by Saatchi & Saatchi CEO Kevin Roberts. To understand Japan’s media landscape read the “Japan’s […]

Masaru Ibuka, Founder of SONY, Obituary for NATURE

Masaru Ibuka obituary in NATURE by Gerhard Fasol After Masaru Ibuka (井深大) died on December 19, 1997, NATURE asked me to write an obituary about Masaru Ibuka, which was published in Nature on February 26, 1998, and you can download the article as a pdf-file here. The reference is: Gerhard Fasol, “Obituary: Masaru Ibuka (1908-97)”, […]

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