"au design project": INFOBAR-2 by Fukawasa Naoto

KDDI is unique among mobile operators in creating value from design for phones with the “au design project”. Read more about KDDI in our KDDI report.

Creating value for which consumers are willing to pay premium prices is a key to success in the rapidly growing global US$ 150 Billion mobile phone business.

INFOBAR was a big success for KDDI. Industrial designer Fukawasa Naoto recently created INFOBAR-2, and introduced it at a show at the KDDI Designing Center in Tokyo:

KDDI / au design series: Infobar 2
KDDI / au design series: Infobar 2
KDDI / au design series: Infobar 2 exhibition
KDDI / au design series: Infobar 2 exhibition

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