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Mobile

iida – a new brand for KDDI’s design series

KDDI created a new brand: “iida” for the long running best selling AU design series mobile phones. KDDI introduced some of the most recent iida design series models at the KDDI Designing Center. In addition to the earlier Yamaha musical instruments phones, KDDI introduced a spectacular phone created by Yayoi Kusama.

Fun is the green leaved charger….

KDDI iida charger
KDDI iida charger
KDDI iida design series - by Yayoi Kusama
KDDI iida design series – by Yayoi Kusama
KDDI iida mobile phone by Yayoi Kusama
KDDI iida mobile phone by Yayoi Kusama
KDDI iida mobile phones by Yayoi Kusama
KDDI iida mobile phones by Yayoi Kusama

Copyright·©2013 ·Eurotechnology Japan KK·All Rights Reserved·

Categories
Mobile

"au design project 2006": TRILOGY

KDDI is unique among mobile operators in creating value from design for phones with the “au design project”. Creating value for which consumers are willing to pay premium prices is a key to success in the rapidly growing global US$ 150 Billion mobile phone business.

au design project 2006:

The KDDI Designing Center showed the exhibition “TRILOGY”, displaying some results of the “au design project 2006”. The three concept phones are (from left to right):

  • “kaos” by Naoki Sakai
  • “cypres” by Nao Tamura
  • “vols” by Ross McBride
KDDI / au design project 2006
KDDI / au design project 2006
KDDI / au design project
KDDI / au design project “kaos”
KDDI / au design project
KDDI / au design project “cypress”
KDDI / au design project
KDDI / au design project “vols”

Copyright·©2013 ·Eurotechnology Japan KK·All Rights Reserved·

Categories
Mobile

"au design project": INFOBAR-2 by Fukawasa Naoto

KDDI is unique among mobile operators in creating value from design for phones with the “au design project”. Read more about KDDI in our KDDI report.

Creating value for which consumers are willing to pay premium prices is a key to success in the rapidly growing global US$ 150 Billion mobile phone business.

INFOBAR was a big success for KDDI. Industrial designer Fukawasa Naoto recently created INFOBAR-2, and introduced it at a show at the KDDI Designing Center in Tokyo:

KDDI / au design series: Infobar 2
KDDI / au design series: Infobar 2
KDDI / au design series: Infobar 2 exhibition
KDDI / au design series: Infobar 2 exhibition

Copyright·©2013 ·Eurotechnology Japan KK·All Rights Reserved·