"au design project 2006": TRILOGY

KDDI is unique among mobile operators in creating value from design for phones with the “au design project”. Creating value for which consumers are willing to pay premium prices is a key to success in the rapidly growing global US$ 150 Billion mobile phone business.

au design project 2006:

The KDDI Designing Center showed the exhibition “TRILOGY”, displaying some results of the “au design project 2006”. The three concept phones are (from left to right):

  • “kaos” by Naoki Sakai
  • “cypres” by Nao Tamura
  • “vols” by Ross McBride
KDDI / au design project 2006
KDDI / au design project 2006
KDDI / au design project
KDDI / au design project “kaos”
KDDI / au design project
KDDI / au design project “cypress”
KDDI / au design project
KDDI / au design project “vols”

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