KDDI’s "Customer Satisfaction" campaign

KDDI Customer Satisfaction campaign

Contrary to SoftBank‘s “Zero YEN” campaign, which plays with the fire of a price war, KDDI centered AU’s number portability campaign on “customer satisfaction” emphasizing services. The “customer satisfaction campaign” uses a symbolic customer as the campaign theme:

KDDI Customer Satisfaction campaign
KDDI Customer Satisfaction campaign

More in our Report on KDDI

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