KDDI’s "Customer Satisfaction" campaign

Contrary to SoftBank‘s “Zero YEN” campaign, which plays with the fire of a price war, KDDI centered AU’s number portability campaign on “customer satisfaction” emphasizing services. The “customer satisfaction campaign” uses a symbolic customer as the campaign theme: More in our Report on KDDI Copyright·©2013 ·Eurotechnology Japan KK·All Rights Reserved·

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