ApplePay vs Osaifu-Keitai – CNBC interview

Apple Pay vs Osaifu keitai - why Japan cannot capture global value from developing advanced technologies and business models

ApplePay is expected to start in October 2014 – Docomo’s Osaifu-keitai wallet phones started on July 10, 2004.

Mobile payments Japan, e-money and mobile credit (200 pages, pdf file):
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In business the first-comer does not always win the game

Japan’s NTT-Docomo tested two types of wallet phones, manufactured by Panasonic and SONY with 5000 customers between December 2003 and June 2004, and introduced mobile payments and wallet phones on July 10, 2004 – over 10 years ago.

ApplePay therefore could be developed based on over 10 years of experience with mobile payments in Japan. ApplePay is expected to be introduced for the USA market in October 2014, and we can expect Apple to introduce ApplePay to other markets including Japan in due course.

It will be particularly interesting to see how ApplePay and the already established mobile payment and NFC payment ecosystems in Japan will integrate.

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