Japan brand management: Saatchi & Saatchi Japan CEO Philip Rubel talks about Lovemarks in Japan

Japan brand management: brands often work differently in Japan. Saatchi & Saatchi Japan CEO Philip Rubel explains Lovemarks in Japan Philip Rubel, CEO of Saatchi & Saatchi Fallon Tokyo KK gave a talk about “Lovemarks”, a concept in branding developed by Saatchi & Saatchi CEO Kevin Roberts. To understand Japan’s media landscape read the “Japan’s […]

Impact of the Fukushima and Tohoku triple disaster on Japan’s economy (AlJazeera TV interview)

AlJazeera live TV interview about impact of the disaster on Japan’s economy Watch Aljazeera interview video clip and read article here

Evolution of TV and social TV (Keynotes at BCWW2009 Global Media Forum, Seoul, Korea Sept. 10, 2009)

Two keynotes on “Evolution of TV” and “Social TV” and chaired session at BCWW2009 Global Media Forum, Seoul, Korea, September 10, 2009

Japan media landscape restructuring

Japan’s broadcasting is a US$ 40 billion/year industry There have been many attempts over the years for Japan media landscape restructuring Japan’s broadcasting markets (commercial TV + NHK + CATV + satellite + AM & FM radio) have annual combined revenues on the order of US$ 40 billion. The main players in this market are […]

Livedoor and Fuji TV take over battle via Japan Radio

New economy player Livedoor attempts takeover of “old economy” media conglomerate Fuji Television Group Livedoor and Fuji TV: Takafumi Horie “Horiemon” attempts to exploit an overlooked loophole in Fuji Televisions shareholder structure to gain control of the very much larger Fuji media group Livedoor and Fuji TV: New economy (Livedoor) is knocking at the door of […]

(c)2009-2019 Eurotechnology Japan KK All Rights Reserved.