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mobile payment

M-payments and e-money grow exponentially

1 Billion e-money transactions/month around 2014

Exponential growth: The number of e-cash payments per month increases by a factor of 10 about every 4 years

E-money transactions (including mobile e-cash) grow exponentially in Japan, and we expect to see 1 Billion e-money transactions/month around 2014 (this figure would be much bigger if contactless train travel tickets were included). e-Money now represents about 2% of all cash (banknotes + coins) in circulation in Japan, a recent examination of e-money by the Bank of Japan shows. More below, and a detailed analysis in our mobile payment and e-money report, where we combine the newest data from the Bank of Japan with our own research data.

Exponential growth: The number of e-cash payments per month increases by a factor of 10 about every 4 years

We expect 1 billion e-money transactions per month around 2014. Green curve shows payments with Suica, Pasmo and Edy (not including train travel). The blue curve shows data for all e-money transactions researched by the Bank of Japan.

Total number of e-money transactions in Japan per month
Total number of e-money transactions in Japan per month

Research by the Bank of Japan shows that e-money has reached the level of 2% of all cash in circulation (bank notes and coins).

e-Money as a percentage of total money in Japan
e-Money as a percentage of total money in Japan

To know more – and to find detailed statistical data: read our mobile payment reports

Mobile payments in Japan vs Apple Pay

https://www.cnbc.com/video/2014/09/16/why-apple-pay-isnt-as-revolutionary-as-it-seems.html

Mobile payment Japan, e-money and mobile credit report:

Copyright 2013 -2019 Eurotechnology Japan KK All Rights Reserved

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mobile payment

10 years e-cash and mobile payments

Mobile phone payments with RFID start in Japan in 2003

i-Mode mobile payments started in Japan in 1999

10 years ago – 1999 – the global mobile payment revolution started in Japan: with i-mode introducing an essentially Japan-only highly successful micropayment system for online content and brick-and-mortar based m-commerce, and SONY’s Edy starting e-cash experiments in Tokyo’s Osaki district. In 2003 SONY’s Felica IC semiconductor chips were combined with mobile phones to introduce the first “wallet phones” (“saifu keitai”). Today the majority of mobile phones in Japan are wallet phones.

For the last 10 years, Japan has been a laboratory for mobile payments and e-cash, conducting a test on 125 million population on which mobile payment and e-cash models work and which don’t. -> We can all learn from Japan’s 10 years of experimentation which mobile payment business models are likely to work, and which might fail!

Edy stands for Euro, Dollar, Yen… expressing the hope for global success – Intel Capital believes in this success and has invested in the company that runs Edy: BitWallet (initially backed by SONY and now acquired by Rakuten).

Which are the most effective e-cash systems?

While SONY has distributed the largest number of cards, in our view the world’s largest (by payment volume) and most effective e-cash and mobile payment system is operated by the world’s largest railway company: SUICA and mobile SUICA.

Edy, SUICA and other e-cash usage in Japan
Edy, SUICA and other e-cash usage in Japan

the world’s most effective railway company in our view also operates the world’s most effective mobile commerce system: The Express Card / EX-IC system.

Although we only have official figures for FY2008, we estimate that in 2009 about US$ 3 billion worth of train tickets are sold via JR-Tokai’s Express card system for a single train line – and much of this by m-commerce via mobile phone. JR-Tokai’s Express card system is an entirely different system than the i-Phone – but an equally friendly and efficient design solution. (For a case study of JR-Tokai’s Express card system download our report).

Mobile payment for Shinkansen high-speed trains in Japan
Mobile payment for Shinkansen high-speed trains in Japan

Mobile payment Japan, e-money and mobile credit report:

Copyright 2013 Eurotechnology Japan KK All Rights Reserved

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mobile payment

Mobile payment and the future of money (presentation at CLSA Japan Forum)

Can e-money and mobile payment replace cash?

Example: mobile payment for the world’s busiest train line

CLSA – Asia-Pacific Markets – last week organized the “CLSA Japan Forum” here in Tokyo. About 800-1000 investment bankers, portfolio managers, investors, analysts came together. Since last year interest of global investors in Japan has increased a lot.

Eurotechnology Japan KK participated actively, and on Friday March 2, 2007, gave a presentation on:

“Impact of mobile payment and the future of money”

Mobile payment and the future of money (presentation at CLSA Japan Forum)

The presentation covers the following agenda:

  • Can e-money and mobile payment replace cash?
  • Example: mobile payment for the world’s busiest train line
  • DoCoMo’s target for mobile payments
  • Japan’s mobile payment and keitai credit landscape
  • Free markets vs regulation
  • Mifare and Felica chips and radio communications (NFC)
  • Who drives mobile payments
  • Growth of SUICA
  • DoCoMo’s mobile payment and keitai credit strategy
  • Edy – electronic cash
  • A major bank’s mobile payment system
  • Impact
  • Where to invest – who to watch
  • Summary

More information:
“Mobile payment and keitai credit” (download here)

Mobile payment Japan, e-money and mobile credit report:

Copyright 2013 Eurotechnology Japan KK All Rights Reserved