How big is Dentsu? US$ 37 billion, or US$ 19 billion or US$ 6 billion sales/year?

Dentsu dominates Japan’s media sector and advertising Dentsu switches from JGAAP to IFRS accounting standards with big impact on KPIs Dentsu dominates Japan’s advertising and media industries, and attracts some of the most creative Japanese talent, although Dentsu is not the first advertising agency in Japan – that priority belongs to Hakuhodo. From April 1, […]

Japan media landscape restructuring

Japan’s broadcasting is a US$ 40 billion/year industry There have been many attempts over the years for Japan media landscape restructuring Japan’s broadcasting markets (commercial TV + NHK + CATV + satellite + AM & FM radio) have annual combined revenues on the order of US$ 40 billion. The main players in this market are […]

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