KDDI created a new brand: “iida” for the long running best selling AU design series mobile phones. KDDI introduced some of the most recent iida design series models at the KDDI Designing Center. In addition to the earlier Yamaha musical instruments phones, KDDI introduced a spectacular phone created by Yayoi Kusama.
Fun is the green leaved charger….
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KDDI is unique among mobile operators in creating value from design for phones with the “au design project”. Creating value for which consumers are willing to pay premium prices is a key to success in the rapidly growing global US$ 150 Billion mobile phone business.
au design project 2006:
The KDDI Designing Center showed the exhibition “TRILOGY”, displaying some results of the “au design project 2006”. The three concept phones are (from left to right):
Copyright (c) 2013 Eurotechnology Japan KK All Rights Reserved
KDDI is unique among mobile operators in creating value from design for phones with the “au design project”. Read more about KDDI in our KDDI report.
Creating value for which consumers are willing to pay premium prices is a key to success in the rapidly growing global US$ 150 Billion mobile phone business.
INFOBAR was a big success for KDDI. Industrial designer Fukawasa Naoto recently created INFOBAR-2, and introduced it at a show at the KDDI Designing Center in Tokyo:
Copyright (c) 2013 Eurotechnology Japan KK All Rights Reserved