8 years since commercial start of location based services (LBS) in Japan in July 2001

It will soon be 8 years since DoCoMo started commercial location based services (LBS) for mobile phones in Japan in July 2001. During these 8 years, Japan’s mobile LBS industry has grown and a range of differentiated mobile LBS services has emerged – indicative of how the LBS industry might develop in other countries in […]

+ 49% y-o-y net profit increase for KDDI

Japan’s telecom operators are a very bright spots in a dismal economic crisis. I think that’s not a coincidence. Why? The deeper purpose of Japan’s location based services, QR-codes, mobile music, e-moji, wallet phones and keitai credit etc. has always been to make mobile phones inseparable from people’s daily lives, so that people would use […]

Coffee with the Foreign Minister of Austria in Tokyo

Was invited to coffee with the Foreign Minister of Austria, Mr Michael Spindelegger, at the Embassy in Tokyo. Minister Spindelegger is in Tokyo for celebrating 140 years of Austria-Japan diplomatic relations, and he gave a short presentation. Another reason for the Minister’s visit to Japan is that both Japan and Austria are non-permanent members of […]

3G mobile diversity in China

China’s Ministry MIIT granted three different 3G cellphone licenses on January 7, 2009: a TD-SCDMA license to China Mobile (457 million GSM subscribers) a wCDMA license to China Unicom (133 million GSM subscribers) a CDMA2000 license to China Telecom (43 million CDMA subscribers acquired in 2008 from China Unicom, 216 million fixnet phone subscribers, 38 […]

Mobile marketing with QR-code

If your business requires interacting with lots of people in Japan, if you are offering services to consumers, or just as a convenience offered on your business cards – think about QR codes: Eurotechnology Japan blog: Mobile marketing with QR-code Copyright (c) 2013 Eurotechnology Japan KK All Rights Reserved

5 top tips for mobile marketing?

Answering the question: “What are the 5 top tips for mobile marketing” Our company worked for several of the world’s largest consumer companies on mobile marketing here in Tokyo/Japan.- Many of Japan’s mobile trends usually move to Europe and US within about 3-5 years. So here are some tips from our work on mobile marketing […]

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