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Internet Mobile

Yahoo!-keitai replaces Vodafone-Live!

SoftBank replaced Vodafone-Live! by Yahoo!-Keitai. SoftBank phones have a “Y!”-button which links to Yahoo!-keitai. Yahoo-Keitai! offers a list of official sites, new services (e.g. a new communicator service), and also access to free mobile internet sites through the YAHOO directory, as well as access to YAHOO services, such as YAHOO-auctions.

SoftBank replaces Vodafone-Life by Yahoo!-keitai as part of the acquisition of Vodafone-Japan
SoftBank replaces Vodafone-Life by Yahoo!-keitai as part of the acquisition of Vodafone-Japan

YAHOO!-keitai is a fresh start to revive the mobile internet service, previously known as Vodafone-Live!, and which had been losing market share to competitors i-Mode and EZweb for about 4 years. Previous to the Vodafone-Live! period, Jsky had been successful in gaining market share both from i-Mode and EZweb.

Market share in Japan's mobile internet market: Vodafone-Life was continuously losing market share before it was acquired by SoftBank, while KDDI's EZweb was winning market share over several years
Market share in Japan’s mobile internet market: Vodafone-Life was continuously losing market share before it was acquired by SoftBank, while KDDI’s EZweb was winning market share over several years

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Categories
Mobile

Japan’s mobile subscriber data for March 2005

March is the month when new subscriptions peak in Japan. During March 2005 around one million new subscribers signed up for mobile services in Japan, the net gain (new subscriptions minus cancellations) was 930,500. New subscribers were shared as follows between carriers:

DoCoMo: + 480,200 (+ 51.6%)
KDDI/AU: + 436,100 (+ 46.9%)
WILLCOM: + 33,300 (+ 3.6%)
KDDI/TuKa: – 2,600 (- 0.3%)
Vodafone: -7,400 (-0.8%) (previous counting method: -58,400)
Astel: – 9,100 (- 1.0%)

TOTAL: + 930,500 (100%)

Vodafone announced a new method to calculate numbers. Without this new way of calculating, Vodafone’s loss would have been: -58,400

Net growth (loss) of subscribers per month for Japan's mobile operators - Vodafone drops into the red, losing subscribers despite a new way of counting them
Net growth (loss) of subscribers per month for Japan’s mobile operators – Vodafone drops into the red, losing subscribers despite a new way of counting them

Net growth (loss) of mobile internet subscribers (i-Mode, EZweb and Vodafone Live!): since Vodafone renamed Jsky to Vodafone Live!, its rapidly losing market share
Net growth (loss) of mobile internet subscribers (i-Mode, EZweb and Vodafone Live!): since Vodafone renamed Jsky to Vodafone Live!, its rapidly losing market share

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