5 top tips for mobile marketing?

Answering the question: “What are the 5 top tips for mobile marketing” Our company worked for several of the world’s largest consumer companies on mobile marketing here in Tokyo/Japan.- Many of Japan’s mobile trends usually move to Europe and US within about 3-5 years. So here are some tips from our work on mobile marketing […]

M-Commerce towards US$ 100 billion

Amazon.co.jp captures mobile purchases directly inside competing brick-and-mortar stores with barcode i-appli

Amazon.co.jp introduced a barcode reader i-Appli (JAVA application for DoCoMo’s i-Mode phones), with which shoppers in brick-and-mortar stores can directly compare the prices with Amazon.co.jp’s mobile webstore prices. If the shopper prefers, he/she can order directly by i-Mode mobile phone from Amazon.co.jp online while still standing in front of the shelves of the brick-and-mortar store. […]

M-Commerce in Japan

Presentation given by Gerhard Fasol, to the Asia/Pacific – Midwest Business ConferencePanel Presentation “E-commerce in Asia”, on Wednesday April 10, 2002, 8:00-9:30am, organized by the US Department of Commerce and the Illinois District Export Council. Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·

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