M&A Mobile

KDDI absorbs TuKa

KDDI – Japan’s second largest telecom operator – streamlines the group

KDDI’s AU with TuKa acquires 3.5 million additional subscribers

KDDI announced to absorb the three TuKa companies into AU: with the stroke of a pen, AU will be stronger by 3.5 million subscribers.

The three TuKa companies managed a successful turnround by focusing on the silver market. We think that KDDI will probably switch off TuKa’s 2G PDC network quite soon, as they have done with their own 2G/PDC network.

TuKa had managed a successful turn-round recently, so it will not be a financial load on AU. KDDI will gain efficiency and economies of scale by concentrating all mobile services under the single AU brand with a single CDMA2000 network.

Learn about KDDI and AU, Japan’s No. 2 telecom operator

Report on “KDDI, AU and UQ Communications: pioneers of mobile music and flat data rates, analysis report” (approx 200 pages, pdf file)

Copyright 1997-2013 Eurotechnology Japan KK All Rights Reserved


Japan mobile subscriber data for Feb 2005

Japan’s mobile subscriber numbers for Feb 2005 came out yesterday…

DoCoMo is ahead again after a soft period on the strength of services and handsets, and KDDI/AU is still going strong driven by the designer series, good tariffs/discounts, music, WIN etc.

Willcom (the former DDI-Pocket) is strengthening under new management, new name and new campaigns and network upgrades, TuKa is falling back after it’s great “TuKa-S” success… and Vodafone succeeded to stabilize subscriber losses somewhat which is a mild step in the right direction and might be the first indication of Mr Tsuda’s influence…

Stimulated by the needs of our customers, who need to roll out services across the networks in Japan, we have started market surveys, interviewing mobile phone customers of all kinds on Tokyo’s streets in “focus groups”, as we do when required for our customers to get a feel for the market. I always make a point to take part personally in such consumer research, and often do some myself. In the case of mobile phone habits, the first approach at interviewing just reflects back the messages of the commercials and publicity campaigns. Only in-depth interviewing and discussion then reveals the real thoughts which are normally quite different. We learnt a lot about what average Japanese consumers think about DoCoMo, AU and Vodafone, building up a good picture. But the numbers also tell a clear story:

Subscriber net growth/loss for Japan's mobile phone and PHS operators
Subscriber net growth/loss for Japan’s mobile phone and PHS operators

Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·