Categories
mobile payment

US$ 0.5 Billion/year m-commerce on a single train line?!

We worked out that about US$ 0.5 Billion/year worth of train tickets for the Tokyo-Osaka Shinkansen train line are sold by mobile phone. Not a bad m-commerce record for a single train line. For details see our Mobile Payment report. The picture shows a Shinkansen train preparing to stop for 2-3 minutes in Nagoya on the way to Osaka:

In 2005, the Tokyo-Osaka Shinkansen high-speed train line alone sold about US$ 0.5 billion in tickets via mobile commerce
In 2005, the Tokyo-Osaka Shinkansen high-speed train line alone sold about US$ 0.5 billion in tickets via mobile commerce

Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·

Categories
ecommerce Galapagos effect Mobile mobile payment QR codes Software

Amazon.co.jp captures mobile purchases directly inside competing brick-and-mortar stores with barcode i-appli

Amazon.co.jp introduced a barcode reader i-Appli (JAVA application for DoCoMo’s i-Mode phones), with which shoppers in brick-and-mortar stores can directly compare the prices with Amazon.co.jp’s mobile webstore prices. If the shopper prefers, he/she can order directly by i-Mode mobile phone from Amazon.co.jp online while still standing in front of the shelves of the brick-and-mortar store.

With this barcode reading mobile phone application (i-Appli), Amazon.co.jp is directly taking the competition into brick-and-mortar stores, battling on the same ground.

User interface of Amazon.co.jp’s barcode reading i-Appli – click to scan:

With Amazon.co.jp's barcode scan application customers shopping in a store can compare prices with Amazon.co.jp's ecommerce prices, and if cheaper, can order from Amazon.co.jp directly
With Amazon.co.jp’s barcode scan application customers shopping in a store can compare prices with Amazon.co.jp’s ecommerce prices, and if cheaper, can order from Amazon.co.jp directly from the mobile phone

The customer can directly scan the barcode with his/her Docomo i-Mode phone, and the Amazon.co.jp barcode i-Appli:

Customer scans the barcode in a store using the Amazon.co.jp bar code application on a DoCoMo i-mode phone
Customer scans the barcode in a store using the Amazon.co.jp bar code application on a DoCoMo i-mode phone

On the next screen Amazon.co.jp’s i-Appli shows the same product’s page in the Amazon.co.jp mobile store. The customer can directly order with one click if he/she prefers Amazon.co.jp’s offer instead of the brick-and-mortar store, where he/she is currently shopping. This i-Appli allows Amazon.co.jp to catch customers from within traditional stores.

After scanning the barcode, the Amazon.co.jp i-appli directly shows the price and order page of the same product on the Amazon.co.jp mobile site
After scanning the barcode, the Amazon.co.jp i-appli directly shows the price and order page of the same product on the Amazon.co.jp mobile site

Read our QR-code report for in-depth analysis and lots of applications of QR-codes and bar codes in Japan.