US$ 0.5 Billion/year m-commerce on a single train line?!

We worked out that about US$ 0.5 Billion/year worth of train tickets for the Tokyo-Osaka Shinkansen train line are sold by mobile phone. Not a bad m-commerce record for a single train line. For details see our Mobile Payment report. The picture shows a Shinkansen train preparing to stop for 2-3 minutes in Nagoya on […] captures mobile purchases directly inside competing brick-and-mortar stores with barcode i-appli introduced a barcode reader i-Appli (JAVA application for DoCoMo’s i-Mode phones), with which shoppers in brick-and-mortar stores can directly compare the prices with’s mobile webstore prices. If the shopper prefers, he/she can order directly by i-Mode mobile phone from online while still standing in front of the shelves of the brick-and-mortar store. […]

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