Japanese consumers clearly express their preference:
99.8% of music downloads are to mobile phones, and 0.2% of music downloads are to PCs and portable MP3 players.
Clearly Japan’s internet music services did not offer what consumers want: internet music downloads to PCs and portable MP3 players recently dropped from
- 12,300/day during Jan-March 2005 to
- 11,600/day during April-June 2005 – against:
- 5 million/day music downloads to mobile phones!