SoftBank rebrands Roppongi store from Vodafone red to SoftBank white/silver

Aug 28, 2006

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SoftBank acquired Vodafone’s Japan operations and lost no time to rebrand the company

Speed is one of SoftBank’s success factors

On March 17, 2006 SoftBank announced the acquisition of Vodafone Japan with co-investment by Yahoo KK, sealing the end of Vodafone’s operations in Japan, and Vodafone’s exit from Japan.

SoftBank did not lose a moment to start turning Vodafone KK around, within a few days Vodafone’s former headquarters were moved to SoftBank’s headquarters in Shiodome, and most Vodafone expatriates were sent back to Europe. If you are interested to know why Vodafone decided to sell Japan operations to SoftBank and quit Japan, you can read many details here.

Yesterday (August 26, 2006) SoftBank opened the new Roppongi flagship store. SoftBank’s white/silver/grey colorscheme replaces Vodafone’s bright red:

Rebranding Vodafone KK’s former Roppongi flagship store to the SoftBank brand, after acquisition of Vodafone KK by SoftBank

SoftBank rebrands the former Vodafone KK flagship store in Roppongi

Understand Softbank: our report: “SoftBank today and 300 year vision”

pdf file, approx 120 pages, 47 figures 18 photos, 7 tables

SoftBank today and 300 year vision (20th edition)

softbank u Vodafone KK Vodafone-Japan

Comments

One response to “SoftBank rebrands Roppongi store from Vodafone red to SoftBank white/silver”

Nandy

September 11, 2006

Hi Fasol
Thanks for the reponse and I apologise for not leaving my email id. I just chanced upon your comment and hence replying now.

My email id is nanditha.krishna@frost.com. I would be happy if you could send me an official email that I could forward to my director.

I shall pass on your suggestion to my director and lets see what he has to say.

I cant assure you this will work, but I shall defy try my level best.

Its been great knowing you.

Best Regards
Nanditha

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