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M&A and growth in Japan

Tag: Customer satisfaction

  • KDDI’s "Customer Satisfaction" campaign

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    Contrary to SoftBank‘s “Zero YEN” campaign, which plays with the fire of a price war, KDDI centered AU’s number portability campaign on “customer satisfaction” emphasizing services. The “customer satisfaction campaign” uses a symbolic customer as the campaign theme: More in our Report on KDDI Copyright·©2013 ·Eurotechnology Japan KK·All Rights Reserved·