Tag: Christine Edman

  • H&M success in Japan: green field market entry to Japan

    H&M success in Japan: green field market entry to Japan

    H&M opened the first store in Japan in Tokyo-Ginza on September 13, 2008 by Gerhard Fasol Long queues in the first few days: 8000 shoppers/day H&M entered Japan‘s apparel market initially using a green field strategy, opening stores. On September 13, 2008, H&M opened the first store in Japan in Ginza, and is planning two…