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"SoftBank- The Time Machine Company" (Report, pdf-file)

Summary

SoftBank is an internet and telecommunications group led by the charismatic Masayoshi Son. As an investment company, SoftBank achieved a 9-times return on invested capital in companies including Yahoo Inc., and Yahoo Japan. SoftBank succeeded to turn around the Japan's third largest mobile operator, acquired in 2006 from Vodafone. SoftBank introduced the iPhone 3G to Japan, and is currently winning market share against competitors DoCoMo, KDDI and Willcom.

Sample pages (strongly reduced size)

Sample pages

Table of Contents

  • Executive Summary, Agenda (List of Contents)
  • SoftBank - The Time-Machine Company
    Softbank strategic "Time-Machine" investments (Softbank's 30 top investments with capital gains, purchase and sale valuation)
    The joint innovation lab (Softbank, Vodafone, China Mobile)
  • SoftBank - group structure and characteristics
    Corporate goal
    Masayoshi Son, profile and personal history
    Structure: SoftBank business segments (net sales per sector for 2006-2008)
    Corporate overview
    Softbank Telecom acquisitions, compared to Japan's telecom landscape
  • Financials
    Softbank finance
    Quarterly revenue of Japan's mobile operators (2005-2009, with projections to 2010)
    Quarterly operating income/loss of Japan's mobile operators (2005-2009, with projections to 2010)
    Quarterly net income/loss of Japan's mobile operators (2005-2009, with projections to 2010)
    Quarterly operating margin of Japan's mobile operators (2005-2009, with projections to 2010)
    Annual revenue of Japan's mobile operators (2005-2009, with projections to 2010)
    Annual operating income of Japan's mobile operators (2005-2009, with projections to 2010)
    Annual net income of Japan's mobile operators (2005-2009, with projections to 2010)
    Capital investments of Japan's mobile operators (2005-2009, with projections to 2010)
    ARPU of Japan's mobile operators (2001-2009)
    Generalized ARPU = ARPU + handset installment payments for SoftBank mobile (quarterly, 2006-2008)
  • SoftBank Mobile
    Overview
    Four committments for the turnround of Vodafone-Japan, announced after acquisition was completed
  • Spectrum and base stations
    Overview
    How many cellular base stations does Softbank have deployed?
    How many repeaters and boosters does Softbank use?
    Low power repeaters
  • MVNO business
    MVNO business on eMobile's network
  • SoftBank Mobile's market share and market position in Japan
    ARPU for DoCoMo, KDDI, Softbank for 2001-2009, compared also with the ARPU for Sweden
    Market share of Japan's mobile operators DoCoMo, KDDI/AU, Willcom, Softbank, eMobile (2004 - 2009)
    Net annual growth of subscribers for Japan's mobile operators (DoCoMo, KDDI, SoftBank, Willcom, figures shows data for 2000 - 2008)
    Net subscriber acquisitions (2006 - 2009)
  • Number portability battle
    SHARP Aquos
    Softbank's key message in the mobile number portability (MNP) battle
    Wide games
    Positioning the new consumer brand
  • Softbank + Aquos, Yahoo, iPod, Snoopy, Hello Kitty... Positioning the new consumer brand: SoftBank
    Positioning the new brand
  • Softbank and Yahoo! Japan
    Yahoo-Keitai SoftBank campaign
    Yahoo-Keitai replaces Vodafone Live!
    Power of Yahoo in Japan: pagwviews of Japan's top internet sites (December 2008)
    Yahoo financials: annual revenue, operating revenue, net income (1998 - 2009)
    Yahoo financials: annual operating margin (1998 - 2009)
    Market cap of Yahoo KK, vs Yahoo Inc
    Market caps of Yahoo KK, SONY and Nintento
  • Softbank and Apple
    iPod and Softbank
    iPod + Softbank brand association
    Softbank and iPhone
    Apple iPhone 3G
    How many iPhones have been sold in Japan?
    Impact of the iPhone in Japan
  • Softbank and Disney, Disney's new virtual mobile operations (MVNO)
    Softbank and Disney/ Pixar
    Disney's MVNO in cooperation with Softbank
    Disney mobile (MVNO)
  • Handsets
    Softbank's handset strategy
    Surfboard showcase handsets in Softbank stores
    Co-branding: Hello-Kitty handsets
    Swarovski phones
    Pantone phones in 20 Pantone colors
    Pantone handsets- new series
  • Y! and S! - SoftBank Mobile content and services
    Softbank replaces Vodafone Live! by Y! and S! services
    Yahoo! keitai services
    S! services
    Bluetooth based chika-game
    Softbank's challenge
  • The Vodafone KK acquisition by Softbank
    Softbank acquires Vodafone KK
    The Vodafone KK acquisition - overview of the transaction
    Masayoshi Son's targets
    Risks and opportunities of Softbank Mobile's (x-Vodafone Japan's) turn-round
    Softbank's challenge
  • Softbank Mobile post-merger integration and rebranding
    Softbank's post merger actions
    Number of 3G base stations and coverage
    Rebranding campaigns
    Rebranding
  • Broadband fixed line services
    Japan-Telecom
    Fixed line markets
    Basic phone services
    Broadband
  • Annex: the Vodafone drama leading to Softbank's acquisition of Vodafone Japan
    J-Phone - Vodafone - SoftBank
    Japan Telecom and J-Phone
    J-Phone's success story
    Vodafone's acquisition of Japan Telecom including J-Phone
    J-Phone - Vodafone
    "Vodafone 3G Global Standard" handsets and "One Vodafone"
    Why did the October 2004 re-lanch of 3G fail?
    Investments
    Vodafone / Softbank's four (4) separate 3G launches in Japan
    Market shares in Japan's 3G market
    Vodafone's turn round plans
    Love teikaku (low flat voice and email plan)
    Focus on the KDDI / AU vs Vodafone battle
    Monthy subscribers gain / loss figures
    Summary of Vodafone's struggle in Japan
  • Summary

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