"SoftBank"
Analysis of SoftBank and SoftBank-Mobile
Summary
As one of the early investors of YAHOO Inc, and the founder and major shareholder
of YAHOO-Japan, SoftBank and
SoftBank's Founder and Leader Masayoshi Son have been playing in the global big league
for many years. However, since SoftBank did not use it's own brand on a large scale,
many people may have overlooked SoftBank. This changed when SoftBank took a US$ 15 Billion loan
and acquired 20% of global Vodafone plc in a leveraged buy-out.
Recently, our company is asked almost daily for advice about SoftBank and the probability for
success and risks for failure.
This report gives an overview of the SoftBank Group of companies, and in particular of
SoftBank Mobile, formerly Vodafone KK.
Sample pages
samples pages of the report
Table of Contents
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Executive Summary, Agenda (List of Contents)
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Masayoshi Son
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SoftBank
Structure
Corporate goals
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SoftBank Mobile
The Vodafone KK acquisition by SoftBank
Postmerger inegration and rebranding
Positioning the new consumer brand: SoftBank & Aquos, SoftBank & YAHOO-Japan, SoftBank & Disney
Handsets
Y! and S! - SoftBank Mobile content and services
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Broadband fixed line services
Basic phone services
Broadband
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Annex 1: Basic market data for Japan's mobile markets
Basic data
Media and TV
Prepaid mobile phones
3G and 3.5G
Spectrum allocation
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Annex 2: the Vodafone drama
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Summary
Purchase:
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