Eurotechnology-Japan Report:
"Mobile TV"
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Version 3 of April 2, 2007
approx. 91 pages, 13 Figures, 50 Photos, 5 Tables, pdf-format, 5 Mbyte
Corporate license: US$ 2375 [BUY and DOWNLOAD]|[Sample pages]
Version 3 of April 2, 2007
approx. 91 pages, 13 Figures, 50 Photos, 5 Tables, pdf-format, 5 Mbyte
Single copy license: US$ 475 [BUY and DOWNLOAD]|[Sample pages]
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Summary
Digital terrestrial TV to mobile phones (mobile TV) started in Japan on April 1, 2006,
and we expect mobile TV to grow rapidly into a major new media sector. Mobile TV
allows to view television broadcasting always and everywhere. Mobile TV combines TV show broadcasts
with news, information and commercial services via the internet in one handset, and therefore
opens a new mobile commerce sector with many new opportunities. We expect the mobile
TV sector to grow in to a vibrant new industry.
This report explains the user experience and the most important technical details of mobile TV as it is in commercial service in Japan
now, and reports on user experience and trends.
Major global telecom carriers and equipment manufacturers from US, EU and Japan,
investment banks, equipment manufacturers, service providers,
University students and professors and many professionals from all over the world
rely on our reports for their work. The Government of Finland
has engaged us to advise on the research funding strategy for mobile services, and
students and faculty of the
Harvard Business School (HBS) are using our reports for research and teaching.
Sample pages
samples pages of the report
Table of Contents
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Executive Summary: mobile TV
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Digital mobile TV - overview
Different types of mobile TV
1-Seg broadcast vs streaming over IP
Terminals for one seg mobile terrestrial digital TV, market penetration data for different terminal types (mobile phone, car navigation etc)
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Digital mobile TV broadcast- "One Seg"
Digital mobile TV
Why 1-Seg? technology aspects
Radio spectrum for digital mobile TV
Split screen, different types of data broacast for one-seg
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Digital mobile TV broadcast - usage, consumer acceptance
Usage: how much do people watch mobile TV
One seg enables TV watching on trains
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Digital mobile TV handsets
Overview
Cumulative number of mobile phones with digital terrestrial mobile TV (one seg)
in Japan (graphics with number of mobile TV phones sold between 2005-2007, with projections to 2008)
Number of mobile phones with digital terrestrial mobile TV (one seg) sold in Japan per month
in Japan (graphics with number of mobile TV phones sold between 2005-2007 per month)
SHARP's AQUOS phone
Sony-Ericsson phone for KDDI
E-Mobile's EM-ONE PDA terminal for HSDPA
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Digital mobile TV as a strategic tool for mobile operators
Overview
Operator strategies regarding mobile-TV (table showing operator strategies regarding terminals, handsets and content
for Japan's major carriers: DoCoMo, KDDI/AU, SoftBank, Willcom, eMobile)
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Data Broadcast and link to mobile internet
Three alternative screen arrangement allow flexible connections
Mobile digital TV and the internet
Data broadcast and link to mobile internet
Broadcase markup language
TV vs data broadcast
Data broadcast overview (schematics and demonstration of user experience)
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AU's digital TV appli: functionality and user interface
EZ-TV: Analog and digital TV
Data processing menu (with demo)
Membership for customer relationship management (CRM)
Program schedule and information
Image capture and movie recording
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Business models for mobile TV
Business models for mobile TV: table comparing broaccast, digital vs analog TV, mobaho satellite TV, streaming IP TV
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Digital mobile TV and m-commerce
Music recognition and purchase
Music search and purchase
Mobile TV and m-commerce (customer experience with demonstration and discussion)
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Digital mobile TV vs analog TV
Menu
Image quality and user experience comparison: one-seg vs analog
Comparing image quality and format: digital vs analog TV
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Digital terrestrial TV for PCs and other terminals
Schematics of different types of TV broadcast
One seg to PC
Nintendo DS
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Mobaho: satellite TV for mobile terminals
Mobaho, explanation, TV and radio
Music Porter X - mobile phone
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Mobile TV as part of Japan's TV industry
One-seg as part of Japan's TV industry
Japan's broadcasting markets - overview (graphics for market structure)
Audience participation for the top TV chains (graphics with viewing statistics for 1999-2004)
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Japan's advertising industry as a driver for TV
Quantitative overview of Japan's advertising industry
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Unlicensed competition for mobile TV via the internet
Example: Packet Radio
Packet Radio - menu
Packet Radio - user experience
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Mobile TV: Summary
Purchase:
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Version 3 of April 2, 2007
approx. 91 pages, 13 Figures, 50 Photos, 5 Tables, pdf-format, 5 Mbyte
Corporate license: US$ 2375 [BUY and DOWNLOAD]|[Sample pages]
Version 3 of April 2, 2007
approx. 91 pages, 13 Figures, 50 Photos, 5 Tables, pdf-format, 5 Mbyte
Single copy license: US$ 475 [BUY and DOWNLOAD]|[Sample pages]
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© (2005) Eurotechnology Japan K. K.
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Tel. +81-3-6717-4160, FAX +81-3-6717-4141, Email us
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