Eurotechnology-Store: mCommerce in Japan

STORE mCommerce in Japan
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Eurotechnology-Japan Report:

"mCommerce in Japan"

(A presentation given at The Asia-Pacific - MidWest Business Conference, organized by the US Commercial Service, the US Department of Commerce, and the Illinois District Export Council on April 10, 2002)

Version 1.0 of April 10, 2002
approx. 25 slides, including approx. 8 Figures, pdf-format, 2.4 Mbytes
Single copy: US$ 20 [BUY and DOWNLOAD]

Summary

Japan is leading the world in the area of mCommerce, buying and selling goods and services via mobile phones. Japan has more than 50 million mobile internet users, and most conduct some kind of mCommerce.
This presentation gives a short overview of mCommerce in Japan, and has been given at The Asia-Pacific - MidWest Business Conference, organized by the US Commercial Service, the US Department of Commerce, and the Illinois District Export Council on April 10, 2002.

Sample pages

samples pages of the report

Agenda: mCommerce in Japan
Background
- Japan is 60% to 70% of Asia's economy
mCommerce: wireless internet and imode
- Four groups of companies compete for around 50 million wireless internet users
- 50 million mobile internet users, growth of i-mode users in Japan since 1999
- broadband wired internet usage is taking off (statistics of DSL users)
i-Mode (a 2 minute crash course)
- What is i-mode
- i-Mode - the next revolution
- i-Mode versus wired internet
- i-Mode as a lifestyle
- i-Mode as a business platform
- Images on i-mode
- i-mode users have purchased online
- Handsets for mcommerce
- i-mode: 5 clicks and 20 seconds
- What is sold on i-mode today?
- Where are the opportunities on i-mode?
Why do some US businesses succeed in Japan, and why do others fail?
- Key issues - and advice
- Some danger signals

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