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"Location based mobile services in Japan" (Report, pdf-file)

Summary

Globally first location based service and the first GPS equipped mobile phone were both introduced in Japan in 2001, and since 2007 all 3G phones sold in Japan must be equipped with GPS and emergency location information service. Within a few years GPS penetration is expected to reach 90% of all Japanese mobile phones in use.
Based on this early and deep penetration of GPS, location based services for mobile phones are very advanced in Japan and represent a market of considerable size. In fact many services which are theoretically discussed in US and in Europe, have already been implemented quite some time ago for commercial service in Japan.
The present reports give a broad overview of location based services in Japan both for consumer markets as well as for commercial business-to-business markets.
The report is directed to mobile operators, investment bankers, telecom equipment manufacturers, semiconductor manufacturers, mobile services providers, and other professionals who need to be up-to-date on the state of the art of location based mobile services and be aware of future trends.
Eurotechnology-Japan market research reports are continuously purchased by many mobile operators, mobile equipment manufacturers, mobile service providers, start-ups, investment banks and venture capital firms, and about ten foreign embassies in Tokyo, as well as by many government agencies all over the world. Eurotechnology-Japan market reports are frequently quoted in the Press.

Sample pages (strongly reduced size)

Sample pages

Table of Contents

  • Executive Summary: Location based mobile services in Japan
  • Determining a mobile phone's position: GPS, triangulation, and more
    Global positioning satellite systems (GPS) in Japan
    Present situation and future plans
  • GPS for mobile phones in Japan
    GPS in Japan's mobile phones (table with time line and major events from 1999/2000
    DoCoMo's first GPS phone
  • Location determination as an accessory / API
  • Market size estimations
  • The main types of LBS
  • How to I get from A to B? Norikae annai (trip planning, transfer information), "Total Navigation"
    Naviwalk - navigation for walking
    3D navigation for walking
    Navigation with train travel
  • Eco-navigation
  • Location based services on i-Mode
    The i-mode eco system
    Information for daily life on the i-Mode menu
  • DoCoMo's i-Area services
    Overview
    i-Area's business model
    i-Area top page today and now
    Evolution of the i-Area top page over the years
    Schematic outlines of services
    User perspective
    Listing and overview of services offered
    Business plans, trends and developments
  • Google maps on DoCoMo
  • Business-to-business (B2B) applications
    KDDI's GPS map service
    iGPS cargo
    DoCoMo's location based service development kit
    SAP and KDDI LBS cooperation
    Location based wireless services for revenue control
  • Goopa and other travel related location based services
    Outline of goopa
    Other train travel related location based services
  • Selected companies in the sector - location based services for mobile phones
  • Summary

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