"Camera phones:
disruptive innovation for imaging"
(Market and trend report, 5th Version of October 11, 2004)
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BusinessWeek: article "How Sharp stays On The Cutting Edge" about the company SHARP in the issues of October 18th, 2004 is partly based on analysis contained in this report, and an interview with the author of this report:
read the article here
Summary
Sharp and J-Phone introduced the world-first camera-phone (J-SH04) in November 2000 in Japan. Four years later (October 2004) about 75% percent
of mobile phones in Japan are camera phones and we expect that in 2005 the market penetration will saturate around 75%-85%, i.e.
almost all mobile phones in Japan will be camera phones. Top range models have 2 or 3 Megapixel cameras and autofocus and
represent disruptive innovation for the imaging industry.
While camera phones and sending photographs across the radio link are not a magical solution for carriers to increase customer spending (ARPU),
camera phones have created a considerable new industry with associated printers, photo-finishing kiosks and a variety of online services. Camera phones
also enable new services based on QR-code (2D-barcode) input, which may lead to a variety of new transactions.
The present report describes Japan's market for camera phones and the Japanese camera phone industry quantitatively and
qualitatively in approx. 170 slides with around
120 photographs.
This reports is necessary reading for all telecommunications professionals, equipment manufacturers and software engineers building new
services around camera phones. Previous editions of this report have been purchased by senior management of telecommunication carriers,
CEOs and founders of high-tech venture companies, managers from equipment manufacturers, photographic companies and many other high-technology
companies, consulting companies and investors from all over the world.
Sample pages
samples pages of the report
Table of Contents
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Executive Summary
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Camera phones: distruptive innovation for photography
The innovator's dilemma
Disruptive innovation, disruptive technologies
Consequences
Video
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Camera phones - An overview
What are camera phones?
Short J-Phone shamail history
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Inside camera phones
Overview: pricing and cost issues, size, technology trends
The Matsushita / Panasonic v (nu) Maicovicon image sensor
Maicovicon wafer view
Camera module and DSP chip view
Maicovicon MN33910 and MN33920 data (table) with future trend
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User numbers and statistics, estimated carrier sales
Sha-mail, foto-mail and i-shot usage
Camera phone numbers for Japan's carriers (Graphics: data for 2001-October 2004 for DoCoMo, Vodafone / J-Phone, KDDI/AU and TuKa)
DoCoMo's i-shot as the fourth mover
About 75% of cell phones are camera phones in Japan (total number and number by carrier, cumulative data for 2001-October 2004
for DoCoMo, Vodafone / J-Phone, KDDI/AU and TuKa)
How many pictures do subscribers send?
How much money do carriers make? (estimated income of DoCoMo from transmission fees for images per month)
Section summary, conclusions and trends
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Camera phone handset market in Japan
Camera handsets
Japan market for mobile phones (Graphics: handset sales for the period Jan 2001 to Jan 2004)
Japan's market for mobile phones with camera: market size, and estimation until 2005
Market shares of camera phone market in Japan for individual camera phone manufacturers (for 2001 and 2002)
Overview of 3G camera phones in 2004 (example SH900i with screen image)
Evolution of handset displays in Japan: 2000 to 2004
Mobile internet and camera handsets - trends towards the "sweet spot"
Trends of mobile phones in Japan: weight and volume data and analysis for the period 1990-2006 for 2G and 3G phones
Trends of battery standby time in Japan: 1990-2006 for 2G and 3G phones, data and analysis
JAVA
Typical camera phone characteristics: high-end compared to a typical low-end camera phone (data January 2004)
DoCoMo's 505i series characteristics: F505i, D505i, N505i, SO505i, SH505i, P505i (start of 505i series: June 2003
DoCoMo's 505iS series characteristics: F505iGPS, D505iS, N505iS, SO505iS, SH505iS, P505iS (start of 505iS series: Dec 2003
DoCoMo's FOMA 900 series characteristics: D900i, F900i, N900i, P900i, SH900i (start of FOMA 900i series: planned for Feb 2004
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Importance of handset design: The KKDI/AU 3G Designer Series
Significance of the KDDI/AU design project
Sanyo W21SA CDMA-WIN Phone for KDDI/AU
Description and key characteristics
Photographs of the phone
Sample picture taken by the phone
talby - au design project by marc newson
Summary: AU design project (2001-2003)
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Description of F505i camera phone
Description and key characteristics
Photographs of the phone
Sample picture taken by the phone
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Description of P505iS camera phone
Description and key characteristics
Photographs of the phone
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Description of N504iS camera phone
Description and key characteristics
Photographs of the phone
Sample picture taken by the phone
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Description of P2102 FOMA 3G video camera phone
Description and key characteristics
Photographs of the phone
Sample picture taken by the phone
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Selected early camera phones in Japan and sample photographs
The J-Phone J-D05 by Matsushita
Selected images by J-Phone sha-mail phones
Selected images by DoCoMo i-shot phones
Selected images by AU/KDDI phones
Images by TuKa T21 phone
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NOKIA mobile phones in Japan
Nokia mobile phone sales in Japan
Nokia 7600 3G phones on sale in Japan
Nokia 6630 on display at "Wireless Japan 2004" exhibition
Nokia 7600 on display at "Wireless Japan 2004" exhibition
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Picture Mail and GPS Demonstration
Picture mail and GPS: description, analysis
EXAMPLE: Demonstration of Picture mail & GPS by AU/KDDI (model 5302CA)
EXAMPLE: KDDI/AU Infobar (Nishikigoi version)
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Movie mail
Video/movie mail description
Screen images: J-Phone/SANYO Phone J-SA51
Overview of different mobile video systems in use in Japan
Nancy image compression format: characteristics and analysis
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2D barcode (QR code)
2D barcode (QR code)
Example: QR codes for data input
Example: QR codes for data output: payment at a store with 2D barcode coupon
2D barcodes (QR codes): other applications
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Remote video on 3G and remote video control via 3G
Video on 3G - a killer application?
Video on 3G has many applications beyond video telephony
Video on 3G - strategic pricing
DoCoMo "AirView"
DoCoMo: remote door video control and door lock via 3G phone "Jailor"
DoCoMo: remote control via 3G video phone
DoCoMo: "Visual controller"
DoCoMo: "Visual controller" application
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The camera phone industry structure and segmentation
Industry structure and segmentation
Services and opportunities
Example: sending images between networks - KDDI's team factory service
Shamail websites and business opportunities
J-Phones "@shamail album "
Example: Waku-Waku iPrint Service
Example: Photo-Album storage & printing
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Printers
Printers to print from mobile phones for individual use
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Photo finishing stations
Images and examples of fee operated public photofinishing stations
Public photo finishing stations with mobile phone interface
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Camera phones: global expansion and trends
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Competitive environment in Japan - the Carrier perspective: DoCoMo, AU/KDDI, J-Phone/Vodafone
How did Japans telecom industry become one of the worlds most competitive
Schematic view of Japan's telecommunication carrier industry (Graphic: updated September 2004)
Annual sales for fiscal year 2003 for NTT, KDDI, Vodafone-Japan, Softbank and PoweredCom (Graphics)
Comparing NTT and DoCoMo internationally (Graphics comparing market capitalization for NTT, DoCoMo, Deutsche Telekom, Vodafone, Verizon and AT&T Wireless
(Graphics: data showing market capitalization for August 2004)
Market shares of mobile operators in Japan (Graphics: Number of subscribers for the period 1998-2004, for all major carriers, including visualization of
consolidation transactions)
Three groups compete in Japan's mobile phone market: NTT-DoCoMo, KDDI (AU), and J-Phone/Vodafone: mobile phone subscriber market shares for individual carriers (data: 1998 - 2004)
Market shares (1998 - 2004)
Focus on the KDDI/AU vs Vodafone/J-Phone battle (Graphics market share data for 1998-2004)
Monthly net subscriber gain/loss figures (Graphics: data for 1998-2004)
Monthly net subscriber gain/loss figures (Graphics: focus on the period 2002-2004)
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The first wave of 3G service roll-out in Japan (2001-2005)
Dynamics of the first wave of 3G
The first wave of 3G service roll-out in Japan (2001-2005) (Table: systems overview)
3G and 2G cell phone subscriptions in Japan (Graphics: data for all major carriers and major systems, logarithmic scale, period: 2001-2004)
3G introduction in Japan (Graphics: subscriber numbers for 3G services for the period 2001-2004, with some trend projections for 2006)
Analysis of 3G introduction dynamics in Japan
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Some characteristic differences between mobile communications
industry in the "GSM-world" compared to Japan
characteristic differences (table)
ARPU for different European countries (both prepay and subscription shown) compared with Japan's ARPU (only subscription shown)
Japan versus GSM world and what it means for Camera phones
Japan versus GSM world - trends (tables)
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Summary
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