Eurotechnology-Japan Report:
"Building foreign business in Japan - Should we just forget about
Japan and use our limited resources for booming China?"
Summary
Japan is the world's second largest economy, and therefore presents large business opportunities for
European and US companies with the right products, the right approach and the necessary committment.
This presentation first summarizes the key issues facing Japan today as a background to business development
in Japan. In the subsequent sections the report illustrates some issues facing foreign corporations
entering or expanding their business in Japan. The report explains some of the key mistakes foreign
companies make again and again when approaching business development in Japan. An example of a
sofar spectacularly successful company (Starbucks), and an example of a catastrophic failure (the fictitious company "Quick - The Chemist")
illustrate how to enter Japan and how not to enter Japan.
This (and similar) presentations have been given by the authors many times to CEOs and senior executives of European and US
large and small corporations, at Chambers of Commerce, and business school programs (e.g. Business School of Chalmers
Technical University for senior executives from scandinavian companies such as Ericsson, Telia, ABB, VOLVO and others).
Sample pages
samples pages of the report
Table of Contents
- Japan: Changes and Opportunities
- Crisis and Change
- Opportunities which never existed in Japan
- China and Japan
- Background
- Japan Today
- Issues
- Economic size of Asia's major countries compaired with the regions of Japan
- Japan's share of the world's high-tech production (1980-1998)
- Personal income, disposable income in Japan (1985-1998)
- Japan is weakly linked to the outside world
- Some of the most important recent technology breakthroughs are from Japan
- blue GaN light emitters and lasers
- DNA computer
- Carbon Nanotubes
- Wireless internet, broadband, mCommerce in Japan
- 50 million wireless internet users
- Examples from specific industries (steel, electro, automobile)
- Three major carriers compete in the wireless internet area
- What is i-Mode?
- Wireless handsets
- i-Mode: 5 clicks and 20 seconds...
- Where are the opportunities on i-mode?
- Some common misconceptions
- Confusing the start-up of i-mode with today's situation...
- i-Mode vs. SMS and MMS
- Foreign Business in Japan: Spectacular success stories and catastrophic failures...
- Typical mistakes (1)
- A word about joint ventures (JVs)
- A spectacular success story (at least until today): Starbucks
- Failure in Japan: Quick - The Chemist, key mistakes illustrated
- US business in Japan is the most R&D intense in the world
- Key issues and advice
- Some danger signals
- Typical mistakes (2)
- Conclusions, summary
- Japan: Changes and Opportunities
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