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Eurotechnology-Japan Report:

"3G in Japan: Waves of Disruptive Innovation"

Buy and download pdf file Version 16 of November 6, 2005
approx. 293 pages, 39 Figures, 160 Photos, 7 Tables, pdf-format, 39 Mbyte
Corporate license: US$ 2375 [BUY and DOWNLOAD]|[Sample pages]

Version 15 of September 18, 2005
approx. 253 pages, 46 Figures, 108 Photos, 5 Tables, pdf-format, 32 Mbyte
Single copy license: US$ 475 [BUY and DOWNLOAD]|[Sample pages]

[Read a critique]

In the press:

  • The Economist: article about Vodafone in Japan in the issues of Sept 30th, 2004 is partly based on data, analysis and a figure contained in this report: read the article here (subscription required)
  • BusinessWeek: article "How Sharp stays On The Cutting Edge" about the company SHARP in the issues of October 18th, 2004 is partly based on analysis contained in this report, and an interview with the author of this report: read the article here

Summary

This report demonstrates that the fantastic success of 3G (UMTS) in Japan was achieved because Japan introduced 3G as disruptive innovation - not as premium service, as in other markets. The report explains which services make 3G successful in Japan and why.

Sample pages

samples pages of the report

Table of Contents

  • Executive Summary: 3G in Japan
  • How successful is 3G in Japan?
  • Disruptive innovation drives 3G in Japan
  • Which is the most successful mobile operator in Japan and why?
  • Financials of Japans three 3G operators
  • Which services make 3G successful in Japan?
  • Competitive landscape for 3G in Japan
  • How do Japans two leading 3G operators compete with each other
  • Competing by price - do Japans 3G operators charge premium prices for 3G services?
  • Why flat all-you-can-eat data rates for 3G in Japan? Impact of flat data fees
  • How did 3G networks take off in Japan?
  • What will happen next with 3G in Japan? The next waves
  • New entrants: Softbank and eAccess/eMobile
  • Recommendations for carriers in other countries introducing 3G - what to learn from Japan?
  • What are the crucial factors for the success of 3G in Japan?
  • 3G handsets in Japan
  • Operating systems and software
  • Wallet phones
  • Security
  • Fixed-wireless integration and mobile-wireless-LAN integration
  • Summary

Purchase:

Buy and download pdf file Version 16 of November 6, 2005
approx. 293 pages, 39 Figures, 160 Photos, 7 Tables, pdf-format, 39 Mbyte
Corporate license: US$ 2375 [BUY and DOWNLOAD]|[Sample pages]

Version 15 of September 18, 2005
approx. 253 pages, 46 Figures, 108 Photos, 5 Tables, pdf-format, 32 Mbyte
Single copy license: US$ 475 [BUY and DOWNLOAD]|[Sample pages]

[Read a critique]
© (2005) Eurotechnology Japan K. K.
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